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Content Optimization: Brilliant SEO Techniques (On-Page)

 

Content Optimization: Brilliant SEO Techniques (On-Page)

Content optimization in SEO improves your blog's ranking in Google or other search engines. The brilliant techniques of optimizing content will help you make each content or blog post powerful to satisfy the audience as well as search engines for smooth crawling, indexing, and ranking.

Through these Brilliant optimization strategies and techniques, you can make every content
of your site a favorite of readers and search engines that are the ultimate goals of SEO. Content is the king, but optimized content is the captain of all kings.

You have learned many elements of blog optimization or website's SEO from my previous post ''How to fit your blog before posting content''. Now, I would like to move one step forward. You'll learn to create blog posts that make money.

Abstract

This article deals with the various aspects of content optimization in SEO, its importance, and how to create seo-friendly content with the help of these brilliant techniques. Optimization of text, images, and links (internal and external) are explained separately.

What is Content Optimization?





Content optimization technich techazu blog
Content Optimization on-page SEO techniques.
Image source-Pixabay.


Content contains a heading (title), a body, and a tail (conclusion). Content includes texts, images, videos, hyperlinks, and more.

Every online content has a home (website) with an address (URL). You need to optimize 
both. Besides, the optimization of each blog post is also important. Content optimization means making all the blog posts user-friendly and SEO-friendly.

Your content belongs to an environment surrounded by an internet connection, hosting services, search engines, and audiences. The purpose of content optimization is to connect perfectly with all of them (users).

Traditionally, writing and publishing content is considered as an art, whereas the modernistic approach is the incorporation of art, science, and commerce. If you read carefully what I have written so far in this article, you will understand the importance of content optimization.

Why content optimization is important to You?

The goal of content optimization is to make it easier for search engines to crawl your webpage and its contents as well as make it effortlessly accessible and more comfortable to users. The importance of content optimization and its benefits are summarized below:
  • to rank your page and the website as a whole on the search engines.
  • to increase the quality and credibility of the content
  • to help google to easy crawling and indexing
  • to make your content better visible on SERPs
  • to make your site mobile friendly to create massive organic traffic into your website
  • to provide better service to users make them satisfied and happy
  • to ease monetization
  • to make your website a passive income-generating mechanism.

How to Optimize the Content in SEO Perspective?

The brilliant techniques Techazu will teach you the best optimization of each element of your content precisely.

A. Optimization of Text Content

The text content has many elements like structure, heading, paragraph, conclusion, etc, I'll describe each element easily and comprehensively, so that every blogger, especially the newcomer, finds the best solution to optimize their blog posts.

1. Structure.

Reading well-structured content makes readers satisfied. Your article should have a catchy title (headline), a comprehensive description, a summary, an informative body, and a precise conclusion. 

The quality and the strength of your content depends upon the structure of it, appropriate placement of keywords, high-quality images, and linking at perfect places. These are the key areas to be emphasized.

The structure of content includes creating and organizing subheadings, points, and sub-points that should be highlighted by using bullets and numbers.

You may think that's a long tour that you have to perform before making your content or blog posts available on the internet.

Yes, it's. But, once you have mastered my techniques, you will be unbeatable and unstoppable in the blogging profession.

2. Title 

The optimization of the text will start with the Blog Post Title. Each article you want to post on your site should have a title. This is the first place where you place your main targeted keywords. Keep the title short within the range of 5-8 words. 

Count the characters, try to keep it under 55 letters. Starting with ''how to'' will produce better results for SEO.

An example of creating a title is "How to Optimize ... Content".

3. Brief Description (Introduction)

Write a short description to introduce the topic. Place efficiently relevant keywords in this field.
Remember, don't place keywords forcefully if the sentence does not fit to absorb keywords. Google may treat it as spam.

4. Abstract (Summary)

It is the space to highlight the main points of your article to convey the message of what you are going to explain in the subsequent paragraphs. The abstract helps the readers to judge which sections of the content are more important to them.

Write your article under different small paragraphs so that readers can feel comfortable reading.
The length of each paragraph should not exceed four sentences.

Use bullets and numbers where necessary. Use images to explain the context better. An image can enhance the visual effect of your article.

5.The length 

A well-structured but lengthy content always gets advantages of a ranking, if other elements of SEO are okay.

Maintain a standard body length of 800 words or more, so that the total length of the content becomes over 1000 words. You can use a free tool like ''Word Counter'' for counting the words.

6. Power of the content

Make sure that your article is powerful, Unique, useful, and informative to the users. 

Creating unique, powerful, high-quality content is your primary job that can benefit both the search engine and readers.

Unique and credible content can generate massive organic traffic and pop them up to re-visit your page and make them engaged in the blog.

Create content that provides value to readers. Attraction and engagement are two crucial parameters to succeed in your blog. 

7. Keywords

The finest point of content optimization is to place targeted keywords accurately. Keywords should be placed precisely throughout the article [from title to conclusion].

If the keyword is not optimized, your page will not be able to rank. On the contrary, if you use too many keywords, your readers may get annoyed and Google may consider it as keyword stuffing.

Follow my brilliant technique to get rid of this problem.

Make keyword research and create a list of keywords [with high volume and low competition] on the relevant topic.

Select 20-30 keywords ( 2%-3% of the article length) along with long-tail keywords. If content optimization is your main keyword then 'how to optimize content in seo' is the long tail keyword.

Use the most important keywords in the title, description, metatag, and abstract portion of your article. Repeat the keywords from the title in the description once.

Place 2-3 keywords in the content summary(abstract).

Distribute the remaining keywords of your list in different paragraphs of the article, including the conclusion part wisely.

Further reading: How to give life to your old dead content

What is the miracle of this strategy?

If the length of your content is within the range of 1000 words-1500 words, the density of keywords is absolutely perfect that will dominate ordinary competitors.


You've distributed all your targeted keywords into the article without repetition. Your keyword list is empty now, isn't it the miracle technique?

Still, you have the opportunity of using keywords in the ''alt attribute'' or ''alt tag'' of the images that you want to upload in your article. That's the part of image optimization.

Outstanding tip of keyword placement -the first and last words of the article are keywords.

8. The conclusion part of the content.

This is the place to conclude your article. Draw conclusions in short. My concluding brilliant SEO technique is to put a keyword as the last word for ''content optimization''.

B. Link Optimization

For a better understanding of the difference between external and internal links and their importance in SEO, you can read the content written by Eric Seu.

Internal links are hyperlinks that direct the readers to a target page on your website
External links are the hyperlinks that direct the readers away from your website when they click.  

Internal links

The internal link means links to other pages of the same website. It helps increase page authority, and the readers to stay engaged in your site and encourages them to become followers. 

Internal links help rank your pages on search results of Google and other search engines. Google bot crawls your webpages by following the internal and external links.

While visiting the homepage for crawling of your site, Google bot starts to follow the link one by one to find out their interrelationship- thereby detects the most matching content.

I have created an internal link related to image optimization in this article. This link will help the search engines to understand that the '' master guide to image optimization'' is related to the content that is available on this website. 

Eventually, it will follow the link to discover that content.

Likewise, the readers will recognize that there is a page on this site about image optimization. As a result, both search engines and users will benefit from the link.

External links

External links known as outbound link refers to the links of other websites in your page. Linking to other high- ranked and reputed websites increase the credibility of your site to users.

You should follow the webmaster guidelines for link building.

C. Optimization of images

Optimizing images contribute to the improvement of on-page SEO. It helps indexing, ranking, boosting page load speed, and enhancing the user's experience.

 I'll provide here the key points only that you need to remember while optimizing the images [as you will get details of image SEO in a separate article].
  • Optimize images before uploading.
  • Compress the image files, and reduce both dimension and size, to speed up the page load.
  • Affix an appropriate caption to your image.
  • Write appropriate ''alt text'' and ''title text' and include relevant keywords on the texts.
  • Place images in right place.
  • Provide the maximum possible context. 

Are you keen to go deeper into image optimization? 

Read the Master Guide to Image Optimization Here.

Bottom Lines

I will cover the XML and HTML site maps in another article on the SEO Guide for Beginners. Make a practice of creating your content according to these dynamic techniques. I'm sure, you will become a master of content optimization. Optimized content help drive organic traffic to your site which is the ultimate goal of each blogger.

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