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Master Guide to Image Optimization # Image SEO


Master Guide to Image Optimization # Image SEO.

Bloggers use images in their articles for making them attractive and pleasing to readers. This Master Guide of Techazu says to optimize them before uploading for better visibility. Optimized Images can create high-quality content that has an immediate impact on the ranking of your blog.

Images are the most significant element of your blog as to texts. Image optimization is part of the overall SEO of your blog. The purpose of creating this article is to guide you from start to end about the perfect image optimization to make the master of image SEO.

I will cover in this master guide what the image SEO is, why do images need to be optimized, various aspects of optimization, and how to optimize images.

What is image optimization?

Image optimization master guide for bloggers-techazu
 Image optimization guide for bloggers -techazu


Image Optimization is the process of performing high-quality images to achieve the benefits of SEO. If you know the importance of visual content insert relevant images to your article as it increases the Click through rate.
 
It requires optimizing different aspects of an image including the Alt text (Alt tag) and Title text (Title tag). 
 
Image optimization help reduce file size that results in faster page load times.

Why do the images need to be optimized?

Image optimization is a part of the search engine optimization of your site as a whole therefore, you can not overlook it. 

It helps boost the rank of your blog on the search engines, improve the speed of page loading times, boost organic traffic on your blog, enhances the experience of the readers, and ensures better visibility on search engine results.

Boost Ranking:

The ranking of your blog may be influenced by a precisely optimized high ranking image. Image SEO makes the search engine easier to understand the meaning of the content of images as well as your whole blog thereby increase the possibility of better ranking.

Improve the speed of page loading time.

master guide on  image optimization-techazu
Optimized image of Lighthouse performance report-Screenshot of techazu site



Larger images slow down your page, making the user experience worse. Page load time is an important factor from an SEO perspective.

Image optimization helps reduce page load time and speed up. If you customize your images and scale them correctly, you will be amazed at the results

Improves image visibility in the SERPs.

When Internet users search for specific topics on Google, several optimized images appear in addition to the text content in SERP. So if the image associated with your article is perfectly optimized, it will be visible in two places in search engines.

Besides, when they specifically search for the image only, the SEO images will be visible only which means the chance of visibility of your will increase. Therefore, Image SEO drives to better visibility of your image in Google's image search.

Boost generate organic traffic

Image searches can increase the traffic to your website. When users click on your image the URL of the relevant page appears on the results page of the search engines. On clicking the URL the users will reach your blog easily.

Enhances User's experience

Creating a high-quality and informative site through image optimization improves the experience of the users. One of the most important benefits of image SEO is to improve the user's experience by reducing the page loading time of your website. 
 
Image optimization helps create a mobile-friendly site that helps keep the user happy.

Furthermore, when they search for the image, the images that are perfectly optimized appear. That means the chances of visibility of your images increase.
 
Therefore, image optimization leads to better visibility of your image in Google image search.

Different aspects of image optimization

  • Image source
  • Relevance
  • Filename
  • File size
  • Image size
  • Image format.
  • Image placement
  • Alt text
  • Title text

How to optimize an image?

This master guide has identified 10 important aspects that you need to optimize.

1. Source of the Image

 

Did you capture the images used in your article on your camera? Your blog is safe if you do that. But if you download images from an internet search, your blog may be at risk of copyright issues.

2. Relevance

Find images that are relevant to your topic of the article. In other words, use the image that reflects the subject of your article. Don't insert any meaningless images in your content.

3. Choose the correct file name

The image SEO process starts with the name of the image files. Let the search engines know what the image is about. If you want to complement a new image in your article, you need to rename the file before uploading it.

You need to name the image file with the targeted keywords. This helps to rank your image higher. Because a relevant name that includes important keywords makes search engines elevate that image to SERPs

The process of writing the name of your image file is simple but funny. The master guide's rule is to add a hyphen(-) after each word. Look at the example given here.

Suppose you are writing an article entitled ''Master Guide to Image Optimization'' then " image-optimization-process.jpeg" or "image-optimization-guidelines.jpeg" might be good examples of naming your image file.

4. Choose the right format


If you look at the images in your image folder, you will find many formats written at the end of each of the filenames such as JPG, PNG, SVG, etc. Google recommends using third-generation image formats with smaller image files like JPEG, WebP, etc. to get high-quality results.

5. Image size and file size

When you upload a large image file say 900 kb or a big-sized image, say for example 1970 × 1420 pixels, it has a great effect on loading times.

So, what is the solution?

The master guide's tip is to resize it before uploading it. Reduce both size and dimensions. Make sure your image file is compressed perfectly without compromising the quality.

 Compressing an image will greatly reduce your file size, even up to 80% -85% if you use the perfect tool to resize the image. Don't worry, I'll provide the links to free tools at the bottom of this article.

One of the most important reasons for image optimization is When you add an image of a certain size to your article, make sure that it is present in your HTML codes since it greatly affects the loading speed of your page.

6. Placement of images in your article

Your images are now set for use, but you need to place them very near to the relevant text. The master guide says to keep them in the appropriate place near the subtitles. Setting the most important image under the first subtitle near the top of your article is the best tip for image optimization according to this master guide.

7. Alt text

Alt text (also called Alt tag, Alt attribute) means the text displayed in place of the blank image (sometimes your readers cannot load an image due to slow internet or any other reason).
Alt text or alternative text conveys the same message that the image does when it is present.

The alt text of an image describes what the image is about which helps search engines and users comprehend it. Providing relevant information to an image helps search engines recognize the importance of it that leads to rank higher.

Therefore, the Alt text of the image should be written for SEO. Alt text should include natural targeted keywords.

8. Title text

The title text (also called title tags or title attributes) provides some additional information that's less important for ranking but may be useful for your readers. 

Create an appropriate alt title that matches the context.''How to do image optimization'' may be considered the title text for this article. 

9. The caption of the image

While scanning a web page, users generally scan headings, images, and captions of them. Write a beautiful caption of your image that matches the context and mention the source of the image.

Click on the image to find the option of writing a caption. Image optimization helps boost the speed of your web page -this is the caption of the image (screenshot) used in this article.

10. Remove hyperlinks from the blogger platform

A built-in hyperlink is displayed just below the caption. Remove this useless link. You've reached the end of the image optimization process. 

Now the master guide will provide you links to sophisticated free tools so that you can optimize images effectively with the highest degree of efficiency. 
If you feel annoyed since the article is so big, have a cup of tea and relax.

Free tools for you

Image resizer

1. Squoosh -webpage format.
2. Online convert-Jpeg
3. Tinypng- compress here.

For Speed ​​Test

1. Pagespeed Insights 
2. Lighthouse 

Conclusion

I've tried my best to describe to you how to optimize the image in an effective but simple way.
 
If you read it along with my previous articles, you will realize the importance of image optimization.

Related posts:

Content Optimization Brilliant SEOTeqniques


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