SEO Guide for Beginners#Amazing Tips, Best Practices.
SEO (Search Engine Optimization) is an important task for every webmaster. This article is meant for beginners who are unfamiliar with SEO.
Search Engine Optimization is a process intended to improve the positioning of websites/pages on search engine results pages (SERPs).
If you own a blog with a strict budget, the decision to hire an SEO expert to optimize your site would be a crazy move.
If you own a blog with a strict budget, the decision to hire an SEO expert to optimize your site would be a crazy move.
This article aims to guide you through the best practices to follow webmaster guidelines so that you can become a Savvy SEO expert.
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| SEO Guide for New Bloggers. Image credit-Pixabay |
You're familiar with many of the essential SEO elements of your web page, such as domain optimization, headline, meta description, keyword research, and placement that I've discussed in my previous posts.
Content optimization, including different aspects of image SEO, is now under your grip.
Learn here how to start an SEO-friendly Youtube channel
Why you created a blog and posted content? This is what you want the user to read your content. How will the potential readers know that you have a blog and it has some pages?
Enliven your website with a touch of SEO
If the website is the body then the contents are its limbs and SEO is the soul. How can you make your site alive without the soul? Body, limbs, soul- all together form a living website.Why you created a blog and posted content? This is what you want the user to read your content. How will the potential readers know that you have a blog and it has some pages?
Search engines do the work of letting them know, and your job is to let the search engines know about your website and its content. Understand the purpose of creating your blog. You've created the blog to benefits the users.
Who are the users? Many people think users refer to just people. That's a big mistake they do. The platform on which your website exists, the hosting services, and the search engines all are users.
Therefore, Google is the great User of your site, helps Google to serve you better.
How do the search engines work?
Search engines perform three basic functions-crawling, indexing, and ranking.
🔆Crawling
The process of discovering the new or updated content on each URL by the robots of search engines is known as crawling. These robots are called web crawlers, web spiders, and web bots.
If you consider the crawling process of Google, the name of its robot is Googlebot (Google's crawler) that starts the crawling process from a list of web addresses.
Googlebot then visits these URLs to find the new and updated content that includes images, videos, links, and sitemaps.
The bot looks at the web pages and follows the hyperlinks of those pages to fetch data. You can read more about the process of crawling and indexing by Googlebot.
🔆Indexing
Indexing refers to the process of storing and organizing data discovered by the bot during the crawling process. These crawled data are then stored in the database in an organized method, known as indexing.
When a page is in the index of Google, it is ready to be displayed on the result pages in response to relevant search queries.
🔆Ranking
The ranking of your webpage refers to its position on the result page of search engines. Higher is the ranking of your website, the more chance to get organic traffic to your site.
However, if your page is not available to Google for the index, it will not appear on the search pages. Therefore, make sure that your page is crawled and indexed by Google.
I hope this guide provides you with an amazing idea on how to improve your blog by helping search engines like Google.
SEO is relating to helping search engines comprehend, crawl, index, and display your content in response to the relevant search queries of the users.
The 10 SEO Tips You Need to follow [Best Practices]
- Organize your website hierarchy
- Optimize your images
- Make your site mobile-friendly
- Narrate Google which pages shouldn't be crawled
- Help Google discover your content
- Support Google (and users) perceive your content
- Sustain your presence in Google Search results
- Analyze your search performance and user response
Must Read the Search Engine Starter Guide of Google.
How to help Google, My beloved user?
- Make sure your blog is mobile-friendly
- Submit Site map on Google Search Console
- Enable robot header tags
- Optimize Links, both internal and external
Mobile-friendly blogs help faster ranking, greater audience, and enhance credibility.
2. Submit Site map.
A sitemap is a file that provides Google with a lot of valuable information about your pages, such as the latest page update information, how often the page has been changed, and so on. As a result, Google reads this file to crawl your site more intelligently.
- Generate XML with free XML sitemap generator sitemap-Copy from the 3rd line and paste it on robot text.[see the screenshot below]. Go to Search Console, submit sitemap-URL/sitemap.xml.
- Generate HTML sitemap-Create a new standing page under the main menu and paste the code. Alternatively, you can create a site map in the sidebar.
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| Custom robot text on bloggers platform of techazu site |
Watch sitemap in search console video.
3. Enable robot header tags.
- Select all,noodp for Home page tags.
- Select noindex,noodp for Archive, and search page tags.
- Select all,noodp for Post and page tags.
4. Internal and External Linking [Link Optimization]
👉Internal linking
Internal linking is a great mechanism to support SEO. An internal link connects a page of your website to another page of the same website. Internal links improve the ranking for keywords and Google's ability to crawl your site.
Internal links on pages on your site provide information to the readers that you have relevant articles on other pages of your blog.
👉External Linking
External linking [outbound linking] means linking your page to other's websites. External linking to the reputed website helps to rank your pages.
👉Inbound Linking
If you have more than one website, you can link your page to other websites owned by you. Relevant inbound links help both the sites for ranking.
How do you know if your pages are indexed on Google?
Analyze your search performance and user response. Google has provided Google Search Console, an important free tool with many features, use it. Click on setting then Google Search Console under Crawlers and Indexing.
Click URL Inspection, submit the web address, and follow instructions.
Things to Avoid as per Webmaster Guidelines
- Automatically generated content
- Participating in link schemes
- Creating pages with little or no original content
- Cloaking
- Sneaky redirects
- Hidden text or links
- Doorway pages
- Scraped content
- Participating in affiliate programs without adding sufficient value
- Loading pages with irrelevant keywords
- Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware
- Abusing structured data markup
- Sending automated queries to Google.
Bonus Tip:
Read Webmaster Guidelines, both General Quality Guidelines. I can say with confidence, you don't have to read any other blog.
Come back and read my next articles on Off-Page SEO Bonanza. By that time subscribe to this site.
Highly informative post. Thanks for sharing 😊👍🏻
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ReplyDeleteThis was definitely a great seo guide, it can surely help new bloggers!