How to Write the Best Blog Post Title like a Superstar.
The skill of writing the best Blog Post Titles can make you a blogging Superstar!
Creating the Best Blog Post Title is the primary responsibility of each webmaster to make engaging content.
If you have the dream to become a superstar blogger, you should invest time in research to create a powerful headline or title for every piece of content.
Headline or Title helps the readers as well as the search engines like Google to understand your text content.
The same content with a good headline and bad headline can create a massive difference, even up to 500%.
Many new bloggers don't spend time creating the title of the blog post due to the lack of specific guidelines or non-compliance with the guidelines.
That's a catastrophic extreme blogging mistake that you need to avoid to become a blogging superstar.
Techazu invariably emphasizes the fundamental aspects of creating and optimizing content to ensure better visibility on Search Engines like Google.
You'll find guidance on the creation of content headlines from different posts of this site, including the first one but the overviews.
In this article, I'm going to describe the essential subtleties of creating the dominating blog post title. So, you'd be able to discover the insights of it.
Being a regular blogger, if you find it challenging to generate a compelling headline for every piece of content, this article will make the task easier.
From this piece of content, you can learn how to create different types of headlines and choose the best one that fits your blog post.
Many bloggers prefer to writing a search engine friendly title rather than human readers.
Of course, there should be a balance between Google's algorithm and human readers' preferences, but more emphasis should be placed on the reader.
What is the factor that prompts the reader to click on the link to the piece of content? Undoubtedly, it is the Headline or Title.
The title is the entry point from which the readers arrive at the content. It is the first element that helps the audience to decide to read or avoid the blog post.
So, you should write a catchy title for each blog post to capture the attention of your readers.
Table of Content
- How to Write a Title that grabs the Readers Attention?
- 10 Trending Types (Formats) of Titles
- Analyze the Title that You have Created
- The 5 FAQ
- Final Thoughts
How to Write a Title that grabs the Readers Attention?
Crafting the magnetic Titles for blog posts is not rocket science. You can develop the skill of writing traffic-driving Headlines through continuous practices.
Creating compelling titles is an integral part of content optimization strategies. It is an element of On-Page SEO.
Brian Clark, the CEO of Copyblogger, has nicely explained the importance of writing a great headline that may inspire you. he said-
''Writing a great headline doesn’t guarantee the success of your writing......But great body content with a bad or even marginal headline is doomed to go largely unread''.
While creating titles of the blog posts or youtube videos, I follow the 5 Golden Rules:
1. Keep the headlines ready in advance
When the thought of creating content for a topic first comes to my mind, I create 3 titles and save them.
A few days or weeks later, When I start writing content, I analyze them with the help of title analyzer software and choose the best one. It saves me time and keeps me focused on the context while creating content.
2. Emphasis on unique creative titles
Last week I posted a list-based (number-based) content on blog monetization on techazu. Instead of those ways, I have chosen 5+1 Ways of Blog Monetization, which is a unique headline.
3. Shorter is the smarter
How to define a short title?
In a short headline, the letters count, words count, and the pixel length should be within specified limits. However, if it is too small, the SEO score will be low, so be careful about it.
So what are the specified limits? It may vary from person to person.
What are the limits that I follow is:
- pixels: 480-560
- words: 6-8 (standard words)
- characters:-50-55
4. A perfect blend with the keyword, power word, and sentimental word
The title of your post should include words that motivate the audience to read the entire article. On the other hand, the SEO aspect shouldn't be overlooked.
Although I'm not favoring over-focusing on the SEO, a keyword-rich title is essential to appear the content on the Search Engine Result Pages (SERPs).
5. Select the Right Format that fits the context of your blog post
The following blogging statistics may help to decide on what types of Headlines you should write for your blog posts.
- 36% of readers prefer list-based headlines.
- The “how-to” headline is the third most popular headline preference at around 17%.
- Having a hyphen or colon in the headline increased click-through rates by 9%.
- Making your headline 6-8 words can increase your CTR by 21%.
10 Trending Types (Formats) of Titles/Headlines
I'm going to describe 10 trending Headline formats, although there are many.
1. 'Number' Format/ Listicles
This is the readers' favorite, promising, and the highest clickable type of headline. This format can attract the attention of readers, as they can predict the length of the content, quality of information, and more about the content.
New bloggers love to create this type of heading as writing this is easy. Make a plan on how many points you want to cover and place the number before the title.
2. 'The Guide' Format
This format suitable when your content is about to teach something to your targeted audience. The common practice is to add any of the following phrases to the headline:
The Ultimate Guide ...
Master Guide ...
A Step by Step Guide ...
Advanced Guide...
In this blog, you'll find the headlines of this type.
Example: Master Guide to Image Optimization
3. 'How To' Format
This is one of the most popular headlines which offer the solution to search queries. This type of title promises to provide information on how to do a thing. As mentioned earlier, it is the third most popular headline.
The title of this article I'm writing now comes under this category. It offers the best solution to write the catchy headlines of blog posts like a superstar blogger.
More examples of this kind are:
4. Why Format
''Why'' type of headline is also promising that provides information backed by logic and/or evidence.
I haven't yet created this type of headline on this blog. But, on my Youtube channel, you'll get it.
Example: Why should you start MLM.
5. 'You Need to Know' Format
Writing this type of headline is easy.
You can convert a generic title to this format by placing the phrase 'you need to know' in the beginning or end.
This type of tile promises the target audience to present some information that may be essential to them.
Example: You need to know the importance of Website Audit.
6. 'Techniques/Strategies/Ways' Format
For advanced level teaching, this kind of headline is appropriate. You can use a power word or an emotional word in the first place. That's a great advantage of this type.
Words like Skyscraper, Amazing, Groundbreaking, Awesome are often used in this format.
7. 'Mistake to Avoid' Format
This headline promises to save the audience from doing the wrong things or doing something in the wrong ways.
This title appeals to the reader to read the content to get rid of the fatal mistake.
It conveys the message that content can protect readers from serious mistakes. So it increases the tendency to click.
Example: 10 Blogging Mistakes You Must Avoid
8. 'Evidence-Based' Format
This type of header helps grow confidence to read the content. When your content is about a controversial topic, this type is suitable. For the Health and Fitness Blog, this is a great format that works.
Example: Evidence-Based Health Benefits of Green Tea.
9. Contextual/Keyword Title
In this category, the keyword(s) or phrase is placed just before the headline, separated by a colon.
For writing this type of headline, you need to start with Keyword Research.
10. 'The Best' Format
Marketers in many affiliates almost promote their products on this headline. This does not mean that it is exclusive to them.
You can use this title to express your best experience in different fields such as ''The Best Movie I have ever watched'', or ''The Best location I have ever traveled to''.
From my life experience, I can create an excellent article with the title ''The Best Anniversary I have ever participated.
Analyze the Title that You have Created
So far, you have learned a lot about the category or format of the blog title. Now, learn a little how-to-do the analysis of it.
Look at the headline of this content of mine. Start analyzing it from here.
 |
| Blog Post Title Analysis by techazu |
Topic: Blog post title
Keyword: Title
Headline Type: 'How to'
Long Tail Keyword: The Best Blog Post Title (5 words length)
Power word: How to, the best (2 power words)
Emotional word: best, like (2 emotional words)
Length of Characters: 54 (perfect)
Length of words: 8 plus 3 short words (medium)
Readability: 91 (extremely high)
Sentiment:72 (strong positive sentiment)
SEO Scores:
Capitalizemytitle: SEO-53
Coschedule-76
Sharethrough- headline quality score-75, engagement-69, impression-67
The 5 FAQ
Question-1.
Should the Title of a Blog Post be Capitalized?
Ans.
From the SEO Perspective, the Headline with Title Case is good. Never use UPPERCASE as it creates inconvenience to read.
Sentence case 64%
Capitals 21%
Lowercase 7%
No preference 8%
Question-2.
If I have a good blog post with a bad or average title on my site, how to fix it?
Ans.
Re-analyze the title with additions and alteration of appropriate words and update it. In extreme, you can change the title as if that's new content.
Question-3.
What is the CTR of the content with an excellent Title?
Ans.
The statistic says it is only2O% and the rest won't click on the title to read your article. So, you may lose up to 80% of traffic if you don't have an appealing headline for your blog post.
Question-4.
There are lots of different headline templates. Are these templates useful?
As a new blogger, you can use a template in the initial stage. Writing a title with a template has the following disadvantages:
- Monotonous and Duplicate
If thousands or millions of people use a template to create a headline of a topic, what will be the outcomes?
Monotonous to the readers and duplicates to search engine.
- Lack of creativity
When We talk about the best headline, it should be a creative one. Template can't help you to write a Creative blog post title.
- Undesirable length
As you know that your title should have a desirable length. Templates often fail to do that.
Question-5.
What Does Headline Structure Mean?
Headlines or Headings structure means the headings tags of different levels like H1, H2, H3........H6.
When You write your best Heading, it comes under the H1 tag that's the title of your content.
Then subheadings H2, H3.
Then sub subheadings h4,h5,h6, and so on.
The text you write is converted to HTTML tags.
Yoast has a descriptive article on this topic, which you can read.
Final Thoughts
When you are sure that you can write a creative, informative, and promising Title for each blog post, then you are not an ordinary blogger but a blogging superstar.
Comments
Post a Comment
Please do not insert any spam link in the comment box.