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The Best Way to Deal with Duplicate Content for SEO

The Best Way to Deal with Duplicate Content for SEO. Duplicate content can hurt SEO and ranking. So, you may lose traffic. So, fixing the issue of duplicate content is an essential part of SEO. There are several ways to fix the issue. The best way is not to create it intentionally. But, the problem is your site may contain duplicate content even if you did not create it intentionally. And Google may discover it easily beyond the way you think.  So, before publishing content, checking your site with an effective tool is the smart way to eliminate or fix duplicate content. How to deal with them depends on the type of duplicate content your site contains. This article will help you understand the meaning of duplicate content, the reasons for its existence on your site, and the ways to fix the issue. Let me explain first the meaning of duplicate content. What is Duplicate Content? Duplicate content means the content of a  webpage that's similar to the content of other location(s) or UR

How to Give Life to Your Old Dead Content

 

How to Give Life to Your Old Dead Content.

Updating content is one of the most neglected fields by bloggers. But updating or refreshing can give a new life to content or blog posts on the verge of death.

If you're struggling in getting traffic to some pieces of your old content, Techazu will exhibit the ways to bring life into those blog posts through refreshing.


Content updating, a new life to post-techazu


You are the master in content optimization (original post). But, refreshing an old article is much easier than creating a new one. Perhaps you know that Google likes fresh content. Many bloggers presume that fresh content means a newly published blog post. Absolutely Wrong!

In several cases, Google considers the updated old content as the fresh one. However, updating website content doesn't mean merely a change of date. Updating content should ensure the improvement of its quality.

According to Cognitiveseo, fresh content means dynamic content. 
Google prefers fresh content on some queries that deserves freshness(QDF).

Besides the age of web pages, many other factors work as signals of freshness. The unedited webpage content and the regularly updated content send different signals of freshness to Google.

According to Moz, the amount of changes has an impact on the freshness of any content. 

A significant change in the body of an article sends a great signal of freshness to Google. 

The following types of keyword searches require fresh content:
  • Recent events or hot topics
  • Regularly recurring events
  • Frequent updates.

Google considers updating post as fresh as new if you add more value to it. Eventually, you'll get a boost in traffic and ranking too.
 
The good news is that refreshing old blog post takes less effort than creating new articles.

Here is an outstanding article on the methods for evaluating the freshness of a blog post.

In this article, I'll demonstrate the ways that help to turn your outdated content into a dynamic piece. This article is a new year gift to you and all my beloved readers.

Is the Upgradation of Old Content Essential for Bloggers?

It is true, Old is Gold! Older content performs better. Then, why should you update the old content? Read the following lines carefully:

Older content loses its value over time. Therefore, start to drop in rankings. So, it needs to be updated.

Updating old content is crucial because of the decrease in value. Not only low-quality, but all content also diminishes in value

So, you should keep updating the older post to intensify the value. 

Brian Dean has shared an article on Backlinko, in which he showed an incredible growth of more than 206% of organic traffic in 14 days through updating a post.

You may ask how to update or revamp the blog post already published. It involves three primary steps:
  1. Identify the pages
  2. Improve the identified pages
  3. Republish the revamped pages.

Benefits of Updating/Refreshing Old Content

Upgradation of blog posts means the extension and improvement of the quality of content you've already published. 

The purposes of updating blog posts are to enhance user experiences, generate more organic traffic, and rank higher on the search engine result pages(SERPs).

So, refreshing a webpage can provide many SEO benefits resulted in rankings on SERPs.

1. Increase the Click-Through Rate (CTR)

You might be wondering to know that the click-through rate of an article increases if you update it. Click-through rate means the percentage of total clicks on total impressions.

2. Decrease the Bounce Rate

Bounce rate means the rate or percentage of readers leaving your site. There are several matrics responsible for the high bounce rate. 

For example, Poor readability, a popup that disrupts your users, and slow page loading cause a high bounce rate.

I've discovered a readability test tool that helps analyze the readability of my articles.

Updating your web pages can help you reduce bounce rates through improvements of the associated elements.

3. Increase Audience Engagement

By furnishing updated information, you can make your article more useful and dynamic to the readers. Thus, you can give a new life to outdated or stale content.

The refreshed content with the latest information is more likely to keep your reader engaged on the page.

4. Boost On-Page SEO and Rankings on Google 

You can improve several on-page SEO elements by updating your content. For example- inserting/altering keywords, optimizing images, changing meta description, and updating the blog post title if required.

Furthermore, It's a well-known fact that search engines like google often change their algorithms. Algorithm changes can impact negatively on the websites. 

During the recent Google Core Update, the traffic and ranking of many sites were severely damaged. Ranking factors also change as a result of algorithm updates.

Content updates help you adjust the SEO elements that could impact your content negatively.

5. Quick Value Addition. 

You can create more value by refreshing an existing blog post within a few minutes. Adding more value means enhancing users' satisfaction.

Mostly, refreshing an existing post requires just a few minutes. But the exception is there. For some articles, it may take hours, especially when the amount of update is large.

6. Reach out to New Audience

The revamped blog posts can help you reach new audiences, which can boost traffic to your site.

Which Page/Article Should I Update?

So far, you've learned about the benefits of updating your blogposts/webpages.
This does not mean that you have to update all blog posts right now. 

You may have noticed that not all posts perform the same way. Some posts have fewer readers than recent posts despite being older. You will see the same disparity in the engagement of the readers.

So which page should you update? The answer is, it depends. 

You may decide to refresh the blog posts that have been performing as well as the underperforming posts. There are 2 choices about updating a blog post- improve it or remove it. You should remove the post that lost relevancy.

Now I'm going to tell you the way to identify the performance of the pages. And then the opportunities to improve them.

The 3 primary parameters to measure the performance of a page are- 
  • the ranking,
  • the traffic, and 
  • the CTR.
Start with content analysis using Google Search Console, a great free analytic tool. 

Content analysis techazu
Content analysis with Google Search Console


Identify blog posts with low CTR, decreased rankings, and lost traffic. Find out the reasons why pages aren't performing well.

You could find one or more aspects that have opportunities to improve. It may be in the title meta description or other elements in the body of the article.

Why and when should you Update the best-performing Blog Posts?

You may be wondering why the best-performing articles need to be updated.
What's best-performing today will become worst at a certain point in time. It may drop in rankings and lose traffic, even if it's a magnificent piece of content.

OMG! Why? The answer lies in the Product Life Cycle. 

Like other products, your content has a life cycle that passes through 4 phases- Introduction, Growth, Maturity, and Decline.
 
When your content reaches the peak of maturity, it's ready to decline. The bottom of the decline face is death. Before it enters the decline face, you should take action.

According to MARKLETIC, the right time for updating your old content is just before it reaches the peak of the maturity phase.

Methods of Updating/Refreshing Content

Congratulation! you've discovered the articles that need to be updated. 

Now is the time to identify the areas/elements that have the opportunities to improve.

1. Blog post Title (Headline)

Should you change the title of a blog post after it is being published? 
The answer may be Yes or No as it depends on some ''If'' and ''But''.

Some risk factors are involved in changing the title of an existing blog post, so you should take care of it.

There is no better alternative to change the title of an article if you noticed the following:

  • the headline/title isn't appealing as your competitors,
  • you forgot to include your target keyword in the title at the time of original posting,
  • the title of the post is not reflecting your article,
  • the title is too short/long,
  • the overall score of the title is below 50 as per the Title Generator tool.
But you shouldn't change the permalink as you may lose backlinks. If you feel that a change of URL is a must, use a 301 redirect to the new post.

If the article is an extensive amount of traffic generating piece, keep the title intact, or do a minor change (like addition/alteration of a word). 

If you're sure that a minor change in the title won't confuse your readers, go for it. 

So, you've got the answers to both, why and when should you change the title.

2. Meta Description

The meta description is the HTML tag that summarizes the content of your webpage. Google often uses the snippets to inform the users what the content is about. It helps the users to decide if they click to URL.

According to Search Engine Land, ''The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written to encourage searchers to click on your listing''.

So, an opportunity to improve the CTR with the improvement of meta description is there. Make sure that the important keywords are included.

3. Insert/Optimize Images

If your poorly-performing blog post lacks a visual impression, insert some good quality relevant images, and optimize them.

Content with images attracts more traffic than content without images. Images and infographics have an impressive visual effect that can quickly grab the user's attention.

As per the statistics of SocialMediaToday-

  • A website containing images has nearly 47% higher CTR than ordinary sites.
  • Infographics generate 12% more traffic and 200% more share than posts without an image.
  • Content with relevant images acquires 94% more views than content without relevant images.
So, while updating your blog posts, you should emphasize inserting relevant and images. 

4. Grammer/Spelling

Typo errors and grammar mistakes can have a negative impact. If you published without proofreading, it is likely to have some spelling and grammar issues. Fix the issues. 

5. Links Profile

This is one of the notable areas where you can always find the opportunity to improve, specifically, the internal linking. If you find any broken link, replace or remove it.

6. Latest Statistics

The statistics you provide in your article change frequently. So you need to update it. Users always prefer to know the latest statistics and data.

7. Videos

After publishing the original article, you may have uploaded video(s) but not yet embedded to the post. It is time to embed one or relevant video to your blog post.

If you don't have any video relevant to the post, you can use a video made by others with permission.

8. Page Speed

Improvement of page speed can help boost both traffic and ranking. You need to maintain the page load time at the optimal level for both desktop and mobile.
 
Mobile-friendliness is one of the essential elements. So, you should find the opportunity to improve. 

9. Keywords

Check if relevant keywords are missing in your article, especially the long-tail keyword(s). Do some additional keyword research and the opportunity to insert some related keywords without spam.

10. Provide Dates:

Updating the date of republishing your post can give you double benefits- enhance the visibility on search, boost the click-through rate.

But, if you stamp a new date to the updated version of your post, it may create a bit of confusion for the readers. 

Your post may contain some blog comments posted before updating your articles. The best practice is to mention the date of the original post and the date of the update.

If you update your post several times, provide the information on the page in the format:

Original Post published: January,4,2020. 
First Updated: April,11,2020.
Latest Updated: November,5,2020

  • Bonus TIP: Promote the updated version of your article on social media. 

Attention

At the begging of the new year, I'm going to publish an article on the little-known topic ''Content Repurpose''- A fresh and first blog post of 2021 with the wish of a happy and healthy new year. So, keep your eyes on this site.

Keep Learning:


 Final Thoughts

By updating the old pieces of content, you are apprising search engines that your content is fresh, relevant, and includes the latest information on the one hand.
 
On the other, you are providing fresh oxygen to the post about to die.
 
Thus, you can bring back to life the outdated and stale posts and keep them evergreen content.


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