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How Content Marketing Can Make You A Blogging Hero

 How Content Marketing Can Make You A Blogging Hero.


Content marketing is the strategic process of creating, publishing, and promoting content to reach the target audience. This strategy involves the selection of one or multiple channels to distribute content.


Content Marketing can make you a blogging hero
Effective Content Marketing Strategy can make you a blogging hero.

Blogging refers to creating and incorporating different forms of content and publishing them on your blog/website. The type of content you create and publish is related to the kind of business you do.

Through blog posts, you’re educating the audience so that they know about you, your brand, products, or services.

When we talk about blogging, It may contain several forms of content; text, image, video, audio, and more. 

Blogging solely can't always fulfill the need of your audience. So when we talk about commercial blogging, it should contain SEO-optimized blog posts and a content marketing strategy. 

A common question arises if a blogger is also a content marketer. Not always. 

Although most people use the terms interchangeably, blogging and content marketing are not the same.

So what are the differences? Wait, Techazu is here to show you the differences.

In this article, you'll learn the differences between blogging and content marketing, along with the basic concepts and the importance.

You're waiting to learn how to become a blogging hero through content marketing that I know. 

Before dive into the deep, you should learn the basics of content marketing.

Let me start with the definitions.

What is Content Marketing?

  • According to CMI (Content Marketing Institute), ''Content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience - and, ultimately, to drive profitable customer action.''

  • According to Coppyblogger, “Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers .'' 
  • Hubspot defines it as 'Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience''.

From the definitions, it is clear that content marketing has two main aspects- creation and distribution. 
 
The creation of valuable content and effective distribution both are essential to reach and engage the target audience.

 Differences between Blogging and Content Marketing 

Blogging and content marketing are complementary to each other but not the same. As a blogger,  your job is finished when you publish an article on your blog. 

After publishing the content, whatever you do is the job of a content marketer.

Where the process of blogging ends, content marketing starts to play its role.

But this doesn't mean that content marketing has no role in the pre-publishing stage. 

To complete the unfinished works of blogging, content marketing comes to play the role.

Blogging is a  small part of content marketing, whereas the latter is a broader concept. 


Content marketing plays a significant role in both stages, pre-launching and post launching. It helps to achieve your business goals. 

The process of content marketing includes-
  • planning, designing, and launching blogs
  • segmentation of the targeted audience, and market
  • selecting a niche, creating various forms of content 
  • choosing different platforms to distribute content
  • measuring different metrics, 
  • monitoring their performances.
Furthermore, effective content marketing helps attract the attention of the target audience. It creates awareness through education, increases conversion, and improves the retention process.

The differences between blogging and content marketing can be observed in the following areas:

  • Interset-In content marketing, the interest of the audience instead of self-interest is emphasized. In blogging, one may create content as per self-interest. 
    • Keyword Research-  Content marketing starts with keyword research, which may not be essential for some kinds of blogging.
      • Off-page SEO - This may not be necessary for every type of blogging. But in content marketing, Off-page SEO is crucial, such as guest posting and blog comments to bring traffic to your blog.
      • CTA- Call To Action (CTA) is crucial for content marketing. But in blogging, CTA is not so important.
      • Conversion & Retaining- Converting a prospect into customers is not the role of blogging. Content marketing plays a significant role in lead generation, converting, and retention of customers.

      Types of content marketing

      There are various types of content marketing. The most common types of content marketing are the following:
      What type of content should you chose to depend upon several factors. The most crucial factor is the preference of your audience. 

      Why content marketing is important?

      You have heard this many times that ''content is king''. 

      It doesn't mean your blog content will reach the audience without any marketing effort. You might have some excellent quality articles on your blog, but it needs promotion. 

      Content marketing is essential for you since it has several remarkable benefits that include the following:
      • Brand Awareness
      Brand awareness is crucial for any business. People want to buy products or services from the brands they recognize and trust. 

      Content marketing is one of the best ways to create brand awareness and establish trust in your brand with the customers.
      • Build Long term Relationship
      Content marketing is a dynamic way to build a long-term relationship with the prospect and customers. Creating high-quality useful content and consistent promotion help establish long-lasting relationships.
      • Build Trust
      You're creating useful articles and promoting them consistently. Thus you're educating your audience and providing valuable information. This helps solves their problems. It builds trust and credibility with them.
      • Social Engagement
      Content marketing increases your social presence and engagement with followers.
      Various studies show social media is the best channel to promote your content.
      • Increase Referral Traffic
      Driving traffic is one of the primary goals of all bloggers. The useful content marketing strategy boosts a significant amount of referral traffic to your blog.
      • Improve Conversions
      Content marketing increases the conversion rate.  According to Aberdeen Group, the conversion rates of companies and brands that use content marketing are 6x higher than those that are not (2.9% vs.0.5%).
      • Cost-Effective
      Content marketing is cost-effective compared to traditional advertising and marketing efforts. It costs 62% less than traditional marketing.

      ---------------------------------------------------------------------------

      Each blogging legend has an effective content marketing strategy with specific goals. 
      You will see them present on different platforms with different formats of content.
      And, that's the secret behind their success.

      Among the top organizational goals for B2B Content Marketing, 57% is Website Traffic (63% success). 

      Other Goals include-

      Brand Awareness 82%, 
      Lead Generation 74%, 
      Customer Acquisition 71%, 
      Thought Leadership 68%, 
      Engagement 64%, 
      Customer Retention 57%, 
      Lead Management 47%,  and
      Sales 45%.

      Source:  Toprankingblog

       How to become a blogging hero with content marketing?

      If you know the success stories of some excellent bloggers and content marketers, you’ll be inspired to adopt a potent content marketing strategy.

      Here are the stories of 5  successful bloggers and content marketing superstars that you must read.

      👉Ann Handley is one of the top bloggers and the first chief content marketing officer in the world. She is the author of ''Everybody Writes'', the Wall Street Journal's best-seller.

      👉Jeff Bullas is the owner of jeffbullas.comHe is one of the top business bloggers.
      You can learn a lot about various types of digital marketing from his blog. 

      In 2014, Forbes announced him “The World’s Top 40 Social Marketing Talent”( 8th ranked).

      👉  Michael Brenner is the CEO of Marketing Insider Group. He has been awarded as one of the top markers on Slide share. His awards and recognitions (2014) include-

      • Top Content Marketer 
      • Most Mentioned Marketer 
      • Top International Marketing Blog 
      • Recognized as a Business Thought Leader 
      • Master of Slideshare. 

      👉Read the success story of Hitesh Bhasin.
      Hitesh is an Indian blogger who founded marketing 91, one of the leading marketing blogs.

      👉Read the success story of Deepak Kanakaraju. Deepak is an Indian blogger cum digital marketer and the founder of Digital Marketing Club. 

      He started his blogging career with a motorcycle blog that became India’s No.1 Motorcycle publication in 2012.

      You'll find his exceptional content marketing techniques and growth hacks on his website, Digital Deepak

      You've discovered the secret behind their success. Yes, it is a robust content marketing strategy.

      If you're excited to build a content marketing strategy, it is time to know the way to get started.

      Effective Content Marketing Strategy

      Building a  successful content marketing strategy involves a few essential steps. 

      Here are the 5 significant steps you should learn before choosing your strategy-

      1. Set your Business Goals

      It is crucial to set your business goals. It may be the sales goal, revenue goal, goal to increase traffic, a goal to get email subscribers, etc. 

      The goal must be specific and time-bound.

      2. Understand your audience

      Without understanding the audience, the efforts of content marketing are worthless. 

      You should know who is your audience, where they're hanging out, and what type of content they need. 

      Once you know what the audience wants, you can create the right type of content.

      3. Create content

      Once you determine your goals and know your audience, it is time to create unique, valuable, and informative content. There are several types/forms of content as mentioned earlier. 

      Some of them are common, meaning every content marketer prefers to create and distribute those types to reach their target audience.

      Create content as per the preferences of your audience. Your content must inscribe the interests and needs of your audience. 

      Create a compelling Title/Headline for each piece of content to grab the attention of your audience. 

      Create content in the right format that fits your inch and fulfills the needs of your audience.

      4. Choose the right channels

       Once you create the content, the next crucial step is to distribute them on the right platform. It is not necessary to be present on every channel.

      • Website/Blog

      Your blog is one of the effective marketing channels. For the purpose of content marketing, you do a lot of SEO works and insert the CTA.

      • Social Media

      Social media is the best place to market your brands and products/services. 

      According to the statistics of Optinmonster,  there are  4.3 billion-plus internet users in the world, and almost 80% of them have social media accounts''.

      It means you're missing 80% of the potential audience, if not promoting your blog post to social media. 

      If you consider only Facebook, the largest player in the social world, you have immense opportunities to distribute several forms of content. 

      Apart from texts, you can publish images, videos, infographics, and whatnot.

      There are several ways to communicate with your target audience. You can create pages, groups, and host webinars.

      Use this channel to build the relationship instead of selling your products or services.

      • Email marketing 

      Email marketing is another effective channel for content distribution and marketing. It improves lead generation, conversion, and retention of customers.

      According to Statista, as of November 2019, more than 90% of US adults use email.

      Email marketing is cheap. Even you can start an email marketing campaign with zero investment.

      • Podcasting

      Podcasting is the audio format that can help to build relations with your audience. The popularity of podcasts is increasing day by day, especially among the youth.

      45% of internet users worldwide listen to the podcast (aged about 25-34) and 40% of Americans listen to podcasts. [Source: Optinmonster]

      • Video Marketing 

      For the distribution of video content, Youtube is the best choice. Youtube is the second largest search engine in the world. So you shouldn't avoid it. Starting an SEO-friendly youtube channel is easy. 

      Other options are also available for marketing video content, such as Vimeo and various social media like Facebook, Instagram, and more.

      • Image Marketing

      Pinterest is the ideal platform to be used for image marketing. Instagram, Facebook, and other social change can also be used. Whatever may be the platform, always use the optimized image.

      5. Measure the effectiveness 

      It is essential to measure the accomplishment of your content marketing strategy. Measure the performance with the help of pre-defined Key Performance Indicators (KPI).

      Use Google Analytics to measure the effectiveness of each content marketing strategy, along with the performance of each individual content. The key metrics to analyze are-

      • Which pieces of content are performing well 
      • What are the keywords your audience used while searching
      • Click-Through Rate (CTR)
      • Conversion rate
      • Bounce Rate
      • Source of traffic
      • Gender
      • Location
      • Device used

      Final Thoughts

      This article clearly demonstrated that content marketing is essential for the growth of every digital business.  

      Irrespective of the size and the kind of business you're doing is not the issue. You should incorporate a persuasive content marketing strategy to get success in your blogging carrier.





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