How to Create the Best Visual Content for Your Blog.
You should create content in a format that your audience love to read. Visual content is the latest trending format. You should mix visuals with text to create the best blog content for your audience.
Over the few years, the growing trend of different sorts of visual content inspired me to write this article. While creating content, prioritizing the preference of your audience is the key to success.
Inserting effective visuals into your blog articles helps you create more appealing and engaging content and stand out from the crowd.
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| Create the best visual content for your Blog. |
Techazu always emphasizes guiding bloggers, YouTubers, and content marketers to create the best content most easily.
Through this article, you'll learn about how to create and incorporate the best visual elements into your blog content.
It is quite natural for new bloggers to think of the reason for creating visual content in a niche blog. So, before you dive into the ''how'', let me explain why visuals are so important. There are multiple reasons.
The audience understands visual content better than text. Several pieces of research have shown that.
The following facts and stats will help you understand why should you go for blending the visuals into your blog posts:
Scientific Reasons:
- Scientists have found that the human brain can process an image seen just for 13 milliseconds. (Source: Live Science)
- Your brain processes an image 60000 times faster than the text, and 90% of the information transmitted to the brain is visual. (Source: Thermopylae Sciences + Technology). What do you think about the brain of your readers? Yep, It applies to all human beings.
- After 3 days of hearing any information, people can remember 10% of it, but it may increase to 65 % if the information is paired with an appropriate image. (Source: Brain Rules). So, people have the extraordinary ability to remember the image/picture/graph.
Emotional and Commercial Reasons:
- Visuals are 40x more likely to be shared on social media(Source: Louise Myers)
- About 65% of people are visual learners, aka spatial learners, meaning they need pictures and graphs to visualize. (Source: Inc)
- Content incorporated with relevant images gets 94 % more views than content without. (Source: Buffer)
- 70% of companies that invest in content marketing may include visual marketing strategies. (Source: Hubspot)
- Tweets with images gain 150% more retweets compared to tweets without images. (Source: Buffer)
- Web content containing relevant images gets 650% more engagement compared to only text content. (Source: Inc)
A recent survey report (on content marketers) of Venngage shows 62% of the content marketers use visuals in their blogs/website.
The screenshot shows how crucial the visual content is, as there is no one to say "it is not at all important''.
So it is evident that visual content is essential for your blog.
Now, let me tell you something about the major types of visual content that are trending now. Infographics include images, charts, and texts.
Infographics
Infographic simply means the graphical representation of information/data. This one of the best visual forms which help an easy to comprehend an overview of a topic.
An infographic is a powerful visual tool that you can use to tell a story, present data, information, and more in an easily comprehensible way.
It is powerful visual content that helps communicate to your audience with a few textual explanations.
Infographics help the audience understand the overview of your content.
There are different types of infographics. Below are examples of some common types:
- Statistical data-based infographic
- Timeline infographic
- Image-based infographic
- Comparison infographic
- Flow Chart infographic.
According to Digital Information World, infographics are 30x more likely to be read than text content.
Here, I'm mentioning a few of the important benefits of it.
- Act as a prompt attention-grabbing mechanism
- Establish your authority on the topic
- Boost organic traffic
- Improve engagement of the readers
- Gets more likes and shares
- Improve Brand Exposure.
How to create infographics?
I'll publish an article on infographics. Here. I'm mentioning the crucial steps involved.
- Write the message you want to deliver to your audience
- Collect and organize data & information
- Outline the infographic information
- Pick a good software and choose the right template
- Structure your infographic-(Title, subtitles, data, charts, images, icons, notes, citations, your brand name & logo, and CTA)
- Choose the Powerful Design- (colors contrast, font, size, and more).
You can download free 15 infographic templates from Hubspot (Powerpoint).
Graphs and Charts
Convert your data into various types of charts/graphs. A chart is a dynamic graphical representation of data. When the volume of data is large, charts or graphs are the best formats.
There are several types of charts. You should the suitable type depending on the data you use.
Some popular types of charts/graphs are mentioned below:
- Histogram
- Line Chart
- Smooth Line Chart
- Area Chart
- Pie Chart
- Bar Chart
- Multi-Column Bar Chart
- Stacked Bar Chart
- Scatter Plot Chart
- Bubble Chart
- Multi-Series Chart
- Sunburst Chart
- Waterfall Chart
- And so on
You should have a compelling title for each chart.
You don't have to draw them manually since there are tons of software available. Look at the screenshot of Google Chart Gallery to understand how different types look. The good news is that Google Chart Tool is a free tool and easy to draw.
Screenshots
The easiest way to create visual content is to use screenshots. You can choose one or more software that is available, even for free. Mostly, I use Awesome Screenshots Software.
Another option is Evernote which has a premium as well as a free version. You'll find some more free tools here.
A screenshot is a great visual tool that helps to tell what you can't express in words.
There are certain types of content you can explain better with the help of screenshots.
Screenshots help better explain-
a ''How to do'' article
"Methods of doing something" article
"A step-by-step tutorial" article
Screenshots show the comprehensive picture of what you are telling your audience.
Videos
Video means the content with moving visual images. Video marketing is an integral part of modern marketing strategies. Useful social media marketing without video content is not possible.
Watch this award distribution video to a group of successful marketers and tell me if you can describe it better in just 4 minutes with other formats.
It is difficult to find a successful digital marker who doesn't use video marketing.
Look at the statistics relating to video content and marketing.
Optinmonstar found 71% of B2B and 66% of B2C marketers use video marketing.
The current statistics of Wyzowl show- 86% of businesses use video as a marketing tool (it was 61 % in 2016), and 99% of them intended to continue video content in 2021.
Further, 89% of video marketers say video gives them good ROI.
According to the official blog of youtube, the everyday watch time of videos on youtube is over a billion hours, and the monthly logged-in users of youtube are over 2 billion.
According to Cisco, by 2022, 82% of internet traffic will come from video content.
The daily video access is highest in Saudi Arabia ( 98% of the population).
The popular video-sharing platforms are-
- Youtube
- Tiktalk
- Snapchat
- Tweeter
You can create various types of videos. Some common types of videos are:
Intro video
Product/service demo videos.
Brand stories.
Vlog or Video Blog
Event recordings.
Customer testimonials.
Live videos.
Tutorials videos.
If you are new to the world of video marketing start a Youtube channel, create videos with any free software and publish your video. You don't have to spent too much time on this.
Some people are lazy about reading but prefer to watch good video content. By repurposing blog content, you can easily reach a new segment of audiences.
Even some of your videos can go viral through crazy sharing.
Remember to insert the link or embed the video to relevant blog posts. You know the benefits of internal and external links.
Images
An image can speak a thousand words.
High-quality relevant images improve search visibility. An image grabs the attention of your audience. It can drive traffic to your blog and make them engage thereon.
Before inserting an image into your article, make sure that the file name, size, quality, and other elements are properly optimized. And, of course, it should be copyright-free.
An SEO-optimized image is one of the important ranking factors and it also provides several other benefits. Here is the Master Guide to Image Optimization that you should read.
Memes and Gifs
GIF is the short form of Graphics Interchange Format. Over the past few years, the use of GIFs has increased dramatically on Social platforms.
Content mixed with an animated image can convey a solid emotional message to the audience. Although Gifs and memes are mostly used in social media, you can use them on your blog if the platform supports it.
Your content should be informative and enjoyable to readers. Inserting memes and GIFs creates fun and more enjoyment for them. Memes and Gifs help to create humor in your article.
Tons of free tools are there that you can use to create animated gifs and memes.
Canva is a great tool that can help create all the visuals types.
Conclusion
The trend is your friend and you should go with this. It is undeniable that visual communication trends are always evolving.
Among the several types of visuals discussed in this article, infographics and videos are the top trendings. You should focus on the trending one relevant to your topic while creating articles for your blog.
When you update your blog post, you can insert some visuals into your old blog content.
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