Why Should You Repurpose Blog Content Now?

Why Should You Repurpose Blog Content Now?

Repurposing blog content or post is an intelligent strategy to reach a new audience. 

One of the common blogging mistakes is people thinking the higher is the number of content they have on their blog, the more beneficial. 

That’s why they don’t give attention to refresh the older blog posts. But the truth is, Google always love fresh content, and your readers too. Repurposing the existing blog post can improve its quality and SEO value.

When I'm talking about blog content, it includes landing pages too. 

Repurposing landing pages of your site help drive traffic to your blog and increase engagement. You can increase landing page conversions by up to 80% with the use of a video.

The widely used methods of refreshing and revitalizing old posts are updating and repurposing them. As a new blogger, you've been learning a lot from day one. In each step of your blogging carrier, you're learning something new. 

In the last article on techazu, you have learned how to bring old dead content to life, that is about content updating. 

In this piece, you will learn a lot about various aspects of blog content repurposing. Besides, you'll get 6 Actionable tips extra.

Table of Content

• What Does Blog Content Repurposing Mean?

• Purpose of repurposing blog content

• Which Content to Repurpose?

• Benefits of Repurposing Blog Content

• 6 Secrets Tips to Make Your Content Repurpose Actionable

• 10 Powerful Ways to Repurpose Blog Content

• The Bottom Line

What Does Blog Content Repurposing Mean?

Blog content repurposing, aka recycling, is a technique of repackaging the content already posted on your blog to give it a new shape. 

Besides reaching a wider audience, repurposing blog content has manifold benefits.

 

You'll get multiple articles from a piece of the blog post. Add value to your old content to repurpose it.

How to generate multiple contents from a single blog post? Just by converting into several formats.

Purpose of repurposing blog content-Why Should You Repurpose?

You create and publish your original blog posts with the specific intent to reach the pre-defined target audience. 

But, over time, the intent may change along with the preference and behavior of the readers.

By repurposing old posts, you are converting them into a preferred format and adding more value. Thus, you reach a new segment of the audience. There is no need to create new content for this.

As a result, both time and effort will be saved. Besides, repurposing old content can increase the SEO value.

But, this does not mean that all content has to be repurposed. Repurpose the posts that deserve it. 

So it crucial to recognize which content to repurpose.

 Which Content to Repurpose?

The best practices are to repurpose evergreen and high performing content.

Backlinko recommends focusing 100% on evergreen content as it is perfect for repurposing. 

According to Semrush, for determining the content to repurpose, you should start with your goal. That means start with the purpose of repurposing. If you revise your goal, repurposing is the appropriate decision.

Here is an example of how to repurpose a post with a new goal. 

Consider, the goal of publishing an article to your site on affiliate marketing was to get readers/subscribers.

Now, you want to sell affiliate products through your site. So, you need to convert them into customers.

In the present scenario, updating and repurposing the post is a perfect choice.

Yes, for some content, updating is needed before repurposing.

Performing an audit to identify the best-performed page is the starting point.

You use Google Analytics or any other tool to conduct the site audit.

Benefits of Repurposing Blog Content--Why Should You Repurpose?

Repurposing blog posts can give you multiple benefits. According to Getresponse, ''Amazing content is what grows your audience''.

So, widening the audience and enhancing their engagement are the primary benefits of recycling blog posts. 

 

Research by Tom Tunguz showed that reposting of repurposed content can earn  75% of the engagement of the original share.

The notable benefits of repurposing old blog posts are:

• Enhance Value of the content
• Reach an expanded audience
• Enhance the Engagement of readers
• Save your time and effort
• Revitalize evergreen content 
• Improve Search Engines visibility
• Gain more topic authority
• Reinforce your messages
• Enhance your presence on several platforms
• Improve Link Exposure 
• Retains your content on brand.

6 Secrets Tips to Make Your Content Repurpose Actionable 

1. Re-define your audience with the adjusted goal
2. Audit your existing blog posts
3. Find out high-performing and evergreen content
4. Choose appropriate formats
5. Develop a detailed outline
6. Republish and repromote the repurposed content.

10 Powerful Ways to Repurpose Blog Content

Repurpose blog posts into several actionable formats. 

Here are the 10 powerful ways to make your repurposing successful:

1. Infographics 
2. Videos
3. Presentation
4. Ebooks 
5. Social media posts
6. Podcasts
7. Online courses
8. Guest posts
9. Webinars
10. Whitepapers

1. Infographics 

Using infographics in your content for the right purpose can render a variety of benefits. 

It is easy to understand, and the audience can memorize the data and stories presented in a colorful, eye-catching infographic format. 

You may surprise to know, in your mind, visuals are processed 60,000 times faster than text.

Infographics drive 12% extra traffic and 200% shares than posts with simple text.

People like infographics for ultra-high visual effects. Turning old blog posts into infographics is a dynamic way to recycling content that increases an insane amount of organic traffic.

Furthermore, infographics are linkable, shareable, and help establish you as an expert.

 

Creating an infographic is not rocket science. Use the data and statistics from your existing post to create a high impact infographics. You'll find several tools with inbuilt templates, even the free versions.

I've published an article for the free SEO tools lovers that doesn't include a free infographic tool. So, I'm compiling here 2 powerful infographic tools that offer many free templates.

1. Venngage 

Use Infographics to Repurpose Content. Screenshot of Venngage.

2. Infogram

Create Infographic to repurpose your blog content. Screenshot of Infogram.

2. Videos

Film a video for an old blog post. Publish it on a video sharing platform, such as Youtube, Instagram, Facebook. Embed the video to the blog post. 

You can create multiple videos from a single piece of your old post. But it is crucial to decide which type of video is suitable for your article.

Popular types of video content include the following: 

• video blogs aka vlogs 
• video interviews 
• presentation video 
• video tutorials 
• product reviews video  
• product demo video testimonials
• recordings of live streams.

85% of internet users watch video content every month in the USA. 54% of consumers like to watch more videos from their preferred brand.

Source: Oberlo

3. Presentation

Converting your blog post into a presentation is an intelligent way to content repurposing. This is one of the easiest ways to repurpose your post.

For creating a presentation, you can use Canva, a great tool with many features. It has both a free and premium version.

Slideshare is the appropriate platform to upload your presentation. Sharing the slides is an excellent opportunity to grab the attention of the new audience. 

Once you've published your slide deck on Slide shares, link it back to the blog post. 

4. Ebook

Turn your text into Ebook format is a great way to repurpose your existing post. It is also a source of blog monetization. Creating and selling an ebook is one of the best passive income ideas.

The advantage is creating an ebook is that your content is almost ready. What you need to change the format. Design an eye-catching cover for your ebook.

To get more subscribers, you can use it as a free download resource.

For publishing your ebook, Amazon kindle is the right platform.

5. Social Media Posts

Despite there are several unique ways to promote your article on social media, the easiest one is to post the link or URL with the title of your content. 

But all social channels don't allow you to post the link.

Some Platforms has the limitation of characters/words of the content you want to post, such as Twitter.

Facebook has no such limitations. And many bloggers just republish the blog post on this platform, but it is not effective. Besides, Google considers it duplicate content.

Republishing your article is the perfect solution to reach the audience on various social media.

Turn your piece of the blog post into different formats as per the requirements of different social channels. 

You can even break your single piece of the blog post into many pieces.

6. Online Course

Converting your existing post into an online course is a great idea for helping people.

It may be an effective way to monetize your blog. Select the best-performing blog post on a specific topic to create an online course.

You can even create a few mini-courses exclusively for your subscriber.

7. Podcasts

As podcasts (a series of episodic audio files) are popular nowadays, you should use your older posts to create podcast episodes.

 

The next step is recording, for which you need good audio recording software. You can use Audacity to produce high-quality podcasts. The good news is that it's free and open-source software.

Once you've recorded, export them in mp3 formats, and uploads them to your website.

The notable point is that podcasts are linkable. So, you can redirect your audience to the desired destination.

8. Webinars

Webinars are the digital version of seminars. Hosting webinars is a popular digital marketing strategy. The popularity is increasing at a faster rate after Kovid-19.

Apart from creating a new customer, you can use it as a customer service tool.

Furthermore, a webinar is a great tool to educate employees and existing customers.

When we talk about content marketing, a webinar allows you to present your content in front of a loyal audience group.

Use the summary of your existing blog post to present to your audience.

You should consider some important factors such as the frequency of webinar hosting, duration, time to host, etc.

Webinar statistics show- 

weakly 1-2 webinar hosting is okay, 

length of a webinar should be 30-45 minutes

and the morning time is the best.

One of the most crucial factors is to have a live question n answer session at the end of each webinar.

92% of webinar attendees prefer to have a live question and answer session at the end of a webinar.

9. Guest post

Guest post is one of the popular off-page SEO techniques that I've explained in the earlier post.

Guest posts to a high authority site help drive organic traffic to your site. It also increases the number of backlinks that boost SEO. It also helps establish your brand. 

As you know about the messages of your existing post, it can inspire you to repurpose.

Note down the important point of your best-performed content to create the guest posts. 

Elaborate on each point to make it fresh content and publish it on the high authority site that allows guest post.

10. White Papers

Design a white paper and with an eye-catching cover and background image and fill it with evergreen content.

White papers act as a powerful lead magnet and help boost your authority if you create them appropriately.

Properly formatted white papers can impress your audience and enhance the engagement of readers.

Watch the video to learn how to create a white paper.

The Bottom Line

As long as there is an opportunity to get multiple reards from a single resource through repurposing, you must grab it. 

As a blogger, you should think of utilizing your time professionally. Repurposing is a great time-saver, so starting to repurpose the qualified blog content now is the smartest decision to grow your site.

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