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How to Launch a WordPress Blog Now

How to Launch a WordPress Blog Now. This article is the ultimate solution to launch a money-making Blog on WordPress in a moment.  WordPress  dominates the content marketing system with a market share of around 65% . You'll get the right guide on how to start a professional blog on the most popular CMS platform, even if you've zero experience. Trust me,  no programming, coding, and web designing skills are required to start a blog on WP.

How to Use New Google Analytics 4 (GA4)

How to Use New Google Analytics 4 (GA4).

Millions of Webmasters use Google Analytics to measure the performance of their sites and understand their user's interactions with the web content. 

Google Analytics 4 (GA4) is the new version of Analytics with a bunch of improved features. GA4 allows integrating Google Search Console, Data Studio, Google Adsense, and more. 


How to Use Google Analytics 4



The new GA4 property replaces the previous 'App+Web' version and combines data from the website and mobile to produce the reports. 

This article will help you understand the benefits of using Google Analytics, key features of GA4 property, and how to set up GA4. You'll also learn about the differences between GA3 & GA4. 
 

Table of Contents

  • What is Google Analytics?
  • Why should you care about GA?
  • How to create a Google Analytics account
  • What is Google Analytics 4?
  • How Does GA4 work
  • The differences between UA (GA3) and GA4
  • Reports, Dimensions, and Metrics in GA4
  • Can I use both versions of GA simultaneously?
  • How to switch to GA4?
  • Takeaway.


Before Diving into the use of GA4 property, let me allow you to give a quick overview of Google Analytics.

What is Google Analytics?


Google Analytics (GA) is a free tool that helps track and analyze the visitors of your website and/or mobile apps. Most bloggers and content marketers use this great tool to understand the interaction of the visitors to your site.

According to W3Techs, 56% of all websites use Google Analytics, and the market share of this web analytic tool is 85.4%. The statistics show the popularity of GA among digital marketers. 

Reasons Why should You care about Google Analytics?


  • With GA, you can measure the overall performance of your blog. Measuring the overall health of your site is crucial to achieving your goals.
  • GA helps measure the user trends, meaning you can understand the locations where your audience are coming from, their interest, demographics, and more.
  • Understand the trends of different Traffic Acquisition Channels and compare the performance of Organic Search and paid search.
  • With Google Analytics, you can understand the performance of the resources of your website and app. It helps you identify the best worst performing content.
  • You can analyze the users' behavior on different pages, including their engagement and bounce rate.
  • Google Analytics helps you to make a cost-effective advertisement budget. You can measure the outcome of each ad campaign.

Using Google Analytics is important regardless of the size of your site and the type of business you run. 

It helps to improve the SEO (Search Engine Optimization) of each piece of content of your site, including mobile SEO.

Boosting Organic Traffic is the key to the growth of your Blog. By tracking and analyzing Traffic with Google Analytics, you can build effective content marketing strategies.

So, you understood the benefits of using GA. Now, It is time to tell you about how you can create a Google Analytics account.

How to create an account with Google Analytics

Create a Google Analytics account if you don't have one. You can create it with your existing Google account. By default, Google will make your new account a GA4 property.

Here are the basic steps for setting up your Google Analytics Account-

1# Sign in to Google Analytics with your existing Google account.

2# Click on ''create an account'' then name it.

3# Create a property by clicking the dropdown menu-enter the URL of your website.

4# Select industry, time zone, and currency.

5# Hit ''Get Tracking ID''.

6# Install the GA Tracking ID to your blog or website.

Note: You can add more property and manage them from a single GA accounts.


Google Analytics 4 Set up



Account and the Property in Google Analytics:

Account- It is the name where your websites and/Apps are connected. The name of your GA account will be displayed on the Dashboard of GA. 

You can create multiple accounts or manage multiple properties from a single GA account.

Google allows you to add up to 100 properties to an account, and each property can have a maximum of 25 views.

Property- A website or a mobile app that you want to track. For each property, you'll get a unique GA property ID.

What is Google Analytics 4?

Google Analytics 4, aka GA4, is the next generation (4th version) analytic software that helps you measure your website and app in a new way. It is different from the Universal Analytics (UA), the old analytic system.

The key features of GA4 include-
  • The fully automated machine learning algorithm.
  • Event-based data reporting. Instead of collecting database on ''Hits'', GA4 focusses collecting data based on ''Events''.
  • Full access to cross-device and cross-platform reporting.
  • ''Data streams'' in GA4 replace the ''Views'' feature that was available in the old version. In GA4  data is collected at the stream level. There is three data stream in GA4- website, iOS app, and android app.
  • Life cycle reports comprise of acquisition, engagement, monetization, and retention seems to be more insightful.

How Does GA4 Work 

Google rolled out Universal Analytics in 2013 but Google Analytics 4 in October 2020.GA4 is the major update in Google Analytics after a gap of long years.

Many website owners haven't yet upgraded their analytic accounts, meaning they still using Universal Analytics (UA or GA3). Probably, they couldn't understand the functionality of the new version GA4.

GA4 is designed on Firebase analysis and uses the measurement model based on events and parameters. GA4 is all about events. Hit-type measurements in UA are considered events in GA4.

Pageviews, Event, Social, user timing, app/screen view- everything is ''Event'' in GA4. You can create data streams in GA4. This new version has a built-in feature that allows the tracking of different types of data automatically. This requires no additional coding.

Differences Between UA (GA3) and GA4?

Many of the default reports of UA that you're familiar with have been removed or replaced. of the differences between the two versions are outlined here.

Data Model

The data model and user interface in Google Analytics 4 are completely different from traditional analytics.

GA4 is an event-driven data model where everything is an event but in UA, a session-driven data model based on hit types is used.

User Interface

The data on ''Behaviour'' of UA is no more available in the new version. GA4 reporting interface includes ''Life cycle'', ''User'', ''Events'', ''Explore'', and ''Configure''.

Session Counts
The methods of session count are different in UA and GA4. You may notice a lower session count in Google Analytics 4 compared to Universal Analytics. 

There is no limit to a session duration in GA4. A session ends if it remains inactive for 30 minutes or more.

Google confirms if the campaign source changes mid-session, GA4 does not create a new session, but UA does.

Property ID

Property ID in Universal Analytics begins with ''UA'' but with ''G'' in Google Analytics 4.

Big Query

Using GA4 property, you can connect to Big Query Free, which is a feature of GA 360 (paid version of GA).

Learn more about GA4 vs. UA on Optimize Smart.


 Reports, Dimension, and Metrics in GA4 


GA4 Reports

Google Analytics 4 provides the following types of reports:

Acquisition Reports
  • Acquisition overview
  • User acquisition
  • Traffic acquisition
Engagement Reports
  • Engagement overview
  • Events
  • Page and Screen
Monetization Reports
  • Monetization overview
  • Ecommerce purchases
  • In-app purchases
  • publisher ads

Retention Reports
  • Retention Overview 
Demographic Reports
  • Demographic Overview 
  • Demographic details
Tech Reports
  • Tech Overview 
  • Tech details
Games Reports Beta
  • Acquisition
  • Engagement
  • Monetization
  • Retention 
  • Age Ranges
  • All screens
  • App versions
  • Audiences
  • Cities
  • Countries
  • Device models
  • Genders
  • Interests
  • Languages
  • New Users
  • Platforms


GA4 Dimensions

Dimension related to Acquisition 
  • Session campaign
  • Session default
  • channel grouping
  • Session source &medium
  • User Google Ads -ad group name, ad network type
  • user campaign & user campaign creative id
  • User source & user medium
Dimension related to Engagement
  • Content group
  • Event name
  • Page path and screen class
  • The page title and screen class
  • Page path and screen name

Dimension related to Monetization
  • Ad format
  • Ad source
  • Ad unit
  • Item brand
  • Item category & Item category 2,3,4,5
  • Item ID, Item list ID, Item list name, & Item name
  • Item promotion ID & Item promotion name
  • order coupon
  • page path and screen class
  • Product ID
  • Transaction ID
Dimensions related to Demographics
  • Age
  • City
  • country
  • gender
  • language
  • region

Dimensions related to Technologies
  • App version
  • Browser, Browser version
  • Device category, Device model
  • Operating system, name, and version
  • Platform- Android, iOS, web, device category
  • Screen Resolution


Key Metrics in GA4

Metrics related to Acquisition and Engagement:
    • Average engagement time & Average engagement time per session
    • Conversions
    • Engagement rate
    • Engaged sessions & Engaged sessions per user
    • Event count
    • Events per session
    • Lifetime value
    • New users
    • Returning users
    • Sessions
    • Total revenue
    • Users
    • Unique users scrolls
    • Users activity over time
    • Users stickiness
    • Views & views per user

    Metrics related to monetization:
    • Add to carts, Ad revenue, Ad unit exposure
    • Average product revenue
    • Cart-to-view rate
    • Checkouts
    • E-commerce purchases, e-commerce purchases quantity, e-commerce revenue
    • Event count 
    • First-time buyers
    • Item list clicks, item list CTR, item list views
    • Item promotion clicks, item promotion CTR, item promotion views
    • Item purchase quantity, item revenue, item views
    • product count, product revenue
    • publisher ad clicks, publisher impressions
    • purchase revenue, purchase to view rate
    • Quantity
    • Total ad revenue
    • Total buyers total revenue

    Metrics related to Retention:
    • Lifetime value
    • New users
    • Returning users
    • user engagement
    • user engagement by cohort
    • user retention
    • user retention by cohort

    The key terms used in GA4


    Home: This page shows you the summary of crucial data, including the overall traffic, conversion, user volume per minute, user's activities at different time periods like daily, timely, and monthly. It also shows users by country, top conversion, and top engaging screen.

    Realtime: This provides you data on how users enter the conversion funnel and how they behave therein. The breakdown of data includes:
    • The number of users during the last 30 minutes
    • The source, medium, and campaign that acquire users
    • Users by audience
    • Users by page title or screen
    • Events count by event name
    • Conversions by event name.

    Life Cycle''Life Cycle'' is classified into 4 categories-
    • Acquisition- it provides data of sources for acquiring visitors. 
    • Engagement- tells you the engagement of users by events.
    • Monetization- it shows the item-wise revenue, product and transaction information, promotions, coupon, buyers volume, etc. Monetization data helps you analyze the purchase/conversion activity.
    • Retention- it reports retention by new and returning users, lifetime value, and cohorts.

    Events: In GA4, Events are classified into 4 categories:
    • Automatically collected events
    • Enhanced Measurement Events
    • Recommended Events
    • Customs Events

    Can I use both versions- Universal Analytics and Google Analytics 4?

    If you have an existing Universal Analytics account, you have the option to continue that or switch to it with the new GA4 without interrupting the old version. 

    Google allows your old analytic account to set it up to a Google Analytic 4 and run parallel with the UA.

    But if you create a new account or add new properties to the existing account by default, they will come under GA4. 

    So, you can and should run both versions of GA to get the advantages of both.

    How to Switch to Google Analytics 4 Keeping the Old Version Unchanged

    You can set up GA4 with -
    • Google Tag Manager (GTM) account, and
    • Automatic gtag.js tracking/ GA4 Setup Assistance inside your Universal Analytic version.
    Configuration using GA4 setup Assistance is easiest and involves a few clicks.
    Here are steps-
    • Log in to your existing analytics account and click on ''Admin''.
    • Select the property you want to set up.
    • Click on ''GA4 Setup Assistance''.

    GA4 upgradation of existing Google Analytics account



    • Hit the ''Get Started'' button.


    Get started with GA4

    • In the GA4 setup wizard, click on ''create property''. 
    Done!

    You can check out Google's video guides on how to set up GA4.


    GA4 helps you get deeper insights into your users and their journeys. The advanced machine learning techniques help you uncover interesting and important data sets and provide much more than the standard reports.

    With the discovery of such interesting data sets, you can perform a lot of things that include easy configuration, sort, filter, and segmentation, share with others and export the data for future use.

    The funnel analysis, path analysis, segment overlap, exploration, user lifetime in GA4 help build an efficient and strong content marketing strategy.

    Learn here how to create a funnel analysis, path analysis, and more in GA4.


    Takeaway

    Google Analytics 4 is a powerful analytic solution we haven't experienced ever before. GA4 combines firebase analytics, Google signals, and the global site tag and designed to provide the high-tech reports that every marketer should leverage. 






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