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How to Launch a WordPress Blog Now. This article is the ultimate solution to launch a money-making Blog on WordPress in a moment.  WordPress  dominates the content marketing system with a market share of around 65% . You'll get the right guide on how to start a professional blog on the most popular CMS platform, even if you've zero experience. Trust me,  no programming, coding, and web designing skills are required to start a blog on WP.

The Best Guide to Google Tag Manager

The Best Guide to Google Tag Manager.

Google Tag Manager (GTM) is the ultimate tag management solution offered by Google that helps manage the tags of your website without editing code. Tag Manager helps digital marketers by making the tracking code easier than before.

More than 9.36 million websites use Google Tag Manager. Regardless of the volume of data you need to track, Tag Manager helps save money and time. Thanks to Google for providing this powerful tool for free.

There are many misconceptions among website owners and digital marketers about this tool. Many consider it part of Google Analytics or an alternative.

Google Search Console and  Google Analytics are the two effective tools for measuring a website's performance and traffic monitoring. I have already published 2 separate articles about these tools on this site.

You may be surprised to see the article on Google Tag Manager on Techazu just after Google Analytics.

I decided to publish this blog post, considering the immense benefits of GTM immediately after publishing GA. It'll help eliminate the misconceptions from the mind of readers about GA and GTM.

Through this article, I will simply guide you to get a clear idea of what GTM is, its benefits, how to install it, and the difference between Google Analytics and Google Tag Manager.

Table of Contents

  • What is Google Tag Manager?
  • How GTM Works
  • What is Tag?
  • Relation of Tags with Tiggers
  • What is a Container in Tag Manager?
  • Difference between Google Tag Manager & Google Analytics
  • Google Tag Manager and the Global site tag (gtag.js)
  • Key Benefits of Using Google Tag Manager
  • How to Install Google Tag Manager and Container on Your Website
  • Conclusion.

What is Google Tag Manager? 

The Best Guide to Google Tag Manager

Google Tag Manager is a tag management system that allows you to create, update, manage and monitor tags on your website or mobile app. Marketers, Analysts, and developers can easily implement and manage tags with GTM.

Google Tag Manager helps you tag management simple, easy. GTM allows marketers and webmasters to deploy website tags all in one place. 

 You can manage tags on your own without having much experience and skill in coding. There is no need to be a developer for managing the tags or codes of your site or app.

So, Google Tag Manager is the ultimate solution for deploying, managing, and monitoring tags on your site and/or mobile app without spending a single penny.

How GTM Works

To put it simply, GTM collects data from one source and sends them to another source or a third-party tool. 

For example, Google Tag Manager collects data from your website or app and shared them with Google Analytics. GA then analyses the data and creates reports about the activities of users.

So, if you install GTM on your site, it will be fit to communicate with the Tag Manager servers. GTM is now ready to work as a medium between your site and the third-party tracking tools.

It also allows you to test your tags to know if they are trigger by any event, like loading a page or clicking a button.

After installing Tag manager on your site, you need to set up tags, create triggers that help tags to fire in response to events, and variables to automate tag configuration.

Tag manager variables are used in tags (to capture dynamic values) and in triggers (to define filters that tell a tag when to fire).

There are built-in variables in the Tag manager that can handle most needs for tags and trigger configurations. 

Tag Manager allows creating custom variables. So, you can create uncovered variables (known as user-defined variables) that are required for your site.

What is a tag?

A tag is a snippet of javascript code used in your website or mobile app. Some examples of tags are GA tracking codes, Facebook pixel code, Ads conversion tracking code, Ads Remarketing code, any other third-party code.

Relation of Tags with Tiggers

Before diving into the relations between the tags and triggers in GTM, you need to understand the concept of Event.

Event means the user interaction with your website or app. The examples of events are-
  • A page view
  • A form submission
  • A click on a link, video, or any other button.

All tags are based on events and fire in response to specific events. A tag is related to triggers, and the relation between the two is direct. Every tag must have one or more triggers to ensure fire in response to an event. 

When certain events occurred, the triggers tell the tags to fire. Thus, the tags fire in response to specific events after getting instruction from the triggers associated with the tags.

There are different types of triggers, such as pageview trigger, click trigger, form submission trigger, JavaScript error, trigger, YouTube video trigger, custom event trigger, and more.

What is a Container in Tag Manager?

A container holds all your likewise a folder that holds many files. Apart from tags, a container may contain a set of macros, rules. 

When you create a container, you'll get a container ID. Clicking on this id, you'll get some codes that you need to add to the source code of your site to install the container.

Difference Between Google Analytics and Google Tag Manager

They are two different products of Google, and the functioning of these 2 tools are different.

Google Analytics is a reporting and analytical tool whereas, Google Tag Manager is a Tag Management tool. 

GA collects data from the web/app, stores the data, and processes them for analysis and generating reports.GTM collects data from your site/app and sends them to GA. So, GTM can't generate a report as it doesn't store the data.

GA is to track metrics, but GTM is used to track codes or tags. GA analyses the behavior of your website visitors based on data, GTM help understand the behavior of 3rd party tools based on tags and defined rules.

Should I use both of them?

Yes, as GA and GTM are two separate platforms and function in different ways you need to use both. Set up both and let them work together. Using both tools together helps build a powerful digital marketing strategy.

You may be interested in reading Blog Post About Other Tools:

Google Tag Manager (GTM) and the Global site tag (gtag.js)

Both tools perform similar functions and are supported methods of tag deployment of Google products. 

The global site tag or gtag.js is the Javascript framework used to add Google tags directly to the web pages.

On the other hand, GTM is a tag management system that helps monitor and update tags on your site/ app instantly and easily.

Key Benefits of Using Google Tag Manager

As I told you, considering the enormous benefits of GTM, I decided to publish a post on it.
Here are some solid reasons why you should use Google Tag Manager:

1. All Tags can be managed in one place

GTM to organize the scattered codes of your website by storing them in one place. Using this powerful tool, you can add, edit, and remove tags. 

When you store all codes or tags in a single platform, tracking of tags becomes easier without keeping the chance of missing any tag.

2. No coding Experience is Required

Deployment of Tag Manager is easy and simple. There is no need to be a developer as no modification source code of your site is needed. 

You can add, modify, or remove tracking tags on your own.  You don't require to have any coding experience. But I'd recommend you register with the Google Tag Manager fundamentals.

3. Multiple Users can use a Tag Manager account

If you're working with a team, every member of your team can access your Tag Manager account as Google allows multi-user access. So, multiple users can work with a single project.

This feature is helpful for organizations and agencies. Many employers or members can track different tags- they can add, edit, publish the tags they work with.

4. Built-in Tag templates

GTM provides you built-in templates. This helps a layman easily implement GTM and customize tags easily without any prior experience.

5. Test Tracking

You can preview your tags and test them with debug mode that helps you test what tags are firing in response to a specific event.

6. Advance Tracking

The advanced tracking features of GTM make the tool more powerful. Using this advanced tracking you can perform your task much faster.

7. Speed of your site

GTM helps enhance the speed of your website. Adding several codes directly to your websites slower the speed of your website. 

But when you implementing them via GTM, it can boost the speed of your site. The main reason that by default, GTM loads tags asynchronously, keeping the remaining pages load separately.

Another reason is the data layer that can help boost the speed of your site. A data layer is a Javascript object which keeps the required tags separate from the remaining code of your site.

8. Security

Google Tag Manager comes with special features that help ensure the security of your site/app. GTM uses https to load containers that protect your website from malicious activities.

9. You can do a lot of things with GTM

Apart from the basic tracking of code, you can do myriad things with Google Tag Manager that include-
Tracking page views of your site
Install 3rd party tool using the predefined built-in templates
Tracking clicks on external links
Tracking clicks on affiliate links of any affiliate marketing program
Track canonical tag and noindex tag used to get rid of the duplicate content issue Tracking blog comments, and more.

How to Install Google Tag Manager and Container on Your Website

To install GTM, you need to have a Google account. I am sure, you already have it. 
The best practice is to have a single Tag Manager Account for your company. 

You can create multiple containers within your account. But Google recommends creating one container per domain. So, place all tags of a site into one container.

Furthermore, if a marketing agency wants to manage tags on behalf of a company, Google recommends the company create the GTM account and allow the agency to work as a user.

For creating a container, you need to select the container type, such as-
  • Web
  • iOS
  • Android
  • AMP
  • Server (Beta)

Creating and installing GTM, Container, and managing tags involves the following steps:

1# Create Account with Tag Manager

  • Once you signed in, the next step is to create your GTM account, Enter the name of your Brand, and select continue.

2 # Create Your Container 

  • Click account, then hit ''Create Container''.
  •  Enter the name of your container (paste the URL of your site) and select ''web' (the first option of the target platform) if you want to use it on your website. Click create.
  • Agree with the terms of services by clicking Yes.
You've created your account and container. Your account will look like the following screenshot.

Google Tag Manager

If you click on the link, it will take you to the Workspace. Make sure the Workplace is selected before proceeding to installation.

3 # Install Container

Workspace of GTM

  • Go to your Workspace and click on your Container ID, ''install tag manager box'' will appear.

Tag Manager Installation Codes

Copy the code snippets and paste them into your site as per the instruction of the box.

To learn about GMT installation on your mobile app or AMP pages, go through Tag Manager Help.

3 # Add, Edit, delete tags, and Publish 

Once the container is being installed, you can add, edit, delete and publish tags. Go to the GTM Dashboard and click tags.

To add a tag-
  • Click on ''New'' 
  • Select tag type 
  • define trigger when the tag should fire.
To edit a tag- 
Click on the tag that you want to edit, then hit Edit. 

To delete a tag- 
Click the tag on the tag list that you want to remove, then hit ''Delete''.

To preview a tag- It is important to preview your tag before hitting the publish button. It helps you make sure if everything is working properly. 

You need to click the ''preview'' button at the right corner of your GTM dashboard. You'll see a banner across the top of the workspace(dashboard) when the preview mode is active.

Now, navigate the site where the container is installed. You'll find the debug window is open that shows detailed information about your tags. Tag Manager allows you to share the Preview mode with another user. 

To publish your tag- If you found no error, proceed to publish your tag. Click ''submit'', specify version name, add version description, and hit ''publish''.

Side note: When you add a tag to your container, name your tag carefully so that you can identify each tag by its name. Remember, you have to manage a lot of tags. The best idea to name a tag is ''Type of tag- Event- Location''. For example- GA- Pageview- Contact Us.

Recommended Reading: Moz, An Introduction to Google Tag Manager by Angela Petteys.


Using Google Tag Manager, you can track hundreds of kinds of tags. GTM has been helping bloggers, digital marketers, SEO professionals, and developers who deal with data.

As long as you need to track data, make GTM your friend. It helps data analysis easier.  Share this article with your circle of influence so that they can track data with Google Tag Manager.


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