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How to Launch a WordPress Blog Now

How to Launch a WordPress Blog Now. This article is the ultimate solution to launch a money-making Blog on WordPress in a moment.  WordPress  dominates the content marketing system with a market share of around 65% . You'll get the right guide on how to start a professional blog on the most popular CMS platform, even if you've zero experience. Trust me,  no programming, coding, and web designing skills are required to start a blog on WP.

What Is New in Google Search Console?

 What Is New in Google Search Console?

If you have a blog of your own or your client, you need to monitor the performance. Irrespective of the age and size of your blog, the use of the new Google Search Console (GSC) is essential. 

If you're searching for an article that can guide you to get the most from the GSC, you're in the right place. You'll find everything you need to know about the new version of GSC.

This comprehensive guide covers both basic and advanced knowledge. So, the new, as well as expert bloggers, would be benefitted from this content.

Reading this article will help you get an idea of how incredible the GSC is and how to use this great tool to improve your website's ranks and organic traffic.

Before moving on to its new feature, I will explain what Google Search Console is and why you should use it.


Table Of Contents 

  • What's Google Search Console (GSC)?
  • Why should you use GSC?  
  • How to Get Started with GSC
  • How to Use New Google Search Console Reports
  • How to Export Reports
  • Conclusion.
 


How to use Google Search Console (New)

                   

What's Google Search Console (GSC)?

Google Search Console, in short GSC (previously known as Google Webmaster Tools), is a web service provided by Google. 

This free tool allows you to monitor Google search data that helps measure the performance of your blog, including the search traffic of your site.

You can check the index coverage report (indexing status report in the old version), request indexing, find errors, and fix them to optimize search visibility.

GSC reports provide data related to the Search Engine Optimization (SEO) and Organic Traffic of your blog.

Why Should You Use Google Search Console?

Google Search Console offers you tools and reports for multiple actions that include::

  • Helping Google to discover and crawl your site
  • Fixing issues related to indexing, request indexing of new page, and re-indexing of updated pages
  • Getting alerts if google find any error
  • Getting data related to traffic, including frequency of visitors appearance, search queries, clicks, and more
  • Information about backlinks to your site
  • Information related to search engine optimization.
The above information and data help you analyze the performance of your site.

Based on the data, you can find opportunities to optimize your site for SEO and search ranking.

By monitoring and analyzing the traffic of your website, you can build a strong marketing strategy.

Furthermore, GSC helps detect and fix technical errors like server issues, loading issues, mobile usability, security issues.

How to Get Started with GSC

If you're new to GSC, it is important to know how to set it up. Don't worry!
Setting up GSC involves a few simple steps that I'm going to tell you.

Step#1. Log in to GSC via your google account.

Step#2. Enter the URL of your site, including https, in the ''URL prefix'' box. If you want to track all your URLs, you can choose the ''Domain'' option.

Step#3. Click ''ADD PROPERTY''.

Your site (property) is now added to GSC.

What's next?

Verification of your property. Yes, you need to verify the ownership to make your search console account accessible.


  1. DNS Record
  2. HTML file upload
  3. HTML Tag
  4. Google Analytics Tracking code
  5. Google Tag Manager container snippet
  6. Google Sites
  7. Blogger

If your site is on Blogger Platform, your property will be verified automatically. Otherwise, you can use one at your convenience, but my recommendation is to use the third method. 

Use the GA tracking code to verify your property. It is simple, and you can connect GSC to Google Analytics (GA) easily. By linking Google Analytics to Google Search Console, you'll be able to access more information.

Google Analytics (GA) is another product of Google. You're going to get separate content on this topic soon.

Let me come back to Google Search Console. Now, I will say something about the importance of GSC to help you understand why you should use it.

How to Use New Google Search Console Reports

As I told you, the new version of GSC has a lot of features. Using GSC. You'll get devise-wise reports, the top-performing pages, the top search queries (keywords), impressions, clicks, impressions, CTR, and more.

Here is the breakdown of the important features of New GSC.
  • Multidevice performance- Filter your data per device (desktop, mobile, and tablet)
  • Search queries- Top ranking keywords
  • Page performance- traffic and ranking
  • Link Exposure-Internal links and External links, Backlinks
  • Indexing and crawling status- identify indexed pages, discovered but not indexed, crawled but not index, pages not yet discovered by Google, Indexing errors, etc.
  • Sitemap- add a sitemap
  • Mobile Usability
  • Page Experience
  • Enhancement.
How to get started?

Go to your new GSC Dashboard and start with Performance. Select the search type and date range you want to track.

Search Type: There are 4 options to filter the search type-
  • Web
  • Image
  • Video
  • News
Select ''Web'' under the Filter tab and hit the ''Apply'' button if you want to track the performance of your pages.

You can compare data between two options, such as Web vs. Image or Video vs. Image. Switch to the ''Compare'' button, then filter what you need.

Date Range: 

In the old search console, you were able to filter for a maximum limit of 90 days. But the new version offers you to see 16 months of data with an option to customize. 

The screenshot below shows I've selected the last 16 months (take it as an example, the actual age of techazu is 9 months). 

You can choose one from the pre-set options start from ''most recent date'' (usually yesterday). This new option offers you to view single-day data.

For comparative analysis between the date ranges, select the ''Compare'' tab.

Now, You'll learn some more ways to use the performance tab.



Blog Performance of Techazu


1. Performance Report 

With GSC, monitor the performance of your site. You need to know how to use the performance report. You can identify your best-performing and worst-performing pages here based on traffic and ranks. 

You'll also find what pages with which keywords are performing well and the areas where your attention is needed for optimization.

Before I dive, I'd like to tell you something about the 4 important metrics used in GSC.


 Total Clicks, Total Impressions, Average CTR, Average Position.

Total Clicks:

When a user clicks on a link (URL) from the search results page and is landed on your website, it counts as a click. 

So the total click means the aggregate of the number of clicks within the specified period (selected date).

Total Impressions:

The total impression is the aggregate amount URLs that appeared on the result pages in response to the search queries.

If one of your URLs appears on the bottom of the first page of the search results, it counts as one impression, regardless of whether the user scrolls the page to see it. 

This means if a URL of your site appears on the 10th position of SERP and below the fold, it counts as an impression.
 
But for a URL that appears beyond the first page, it will get an impression only if the user visits that deeper page on which your link appears.

Average CTR:

CTR (Click Through Rate) means the total clicks as a percentage of total impressions. So the formula to calculate CTR is-

CTR= (Clicks/Impressions)*100.
If a page of your site gets 1000 impressions and 400 clicks, the CTR is (40/1000)*100= 40%.

CTR helps you know how often users see the URLs and landed on your sites. The higher the CTR, the better is the performance. In Google Search Console, you can identify the CTR of each individual page.

Average Position:

This metric involves a complicated calculation done by Google's algorithm. Top to bottom and primary to secondary sides are considered while calculating average position.

It shows the average positions instead of the actual ranking positions of URLs. For making it simple, consider the example below:

Two distinct URLs appear on the first page of Google search. One in position 2 and another one in position 5. Google will calculate the mean of two positions. So the average position is 3.5 [i.e. (2+5)/2].

Now, let me tell you a bit about the dimensions of GSC that you see at the bottom of the graph (screenshot above).

Different Dimensions of GSC

You can group and filter data by the following dimensions either using any individual dimension or combination of them:
  • Queries
  • Pages
  • Countries
  • Devices
  • Search Appearance
Queries:

These are the keywords or strings of queries that users use while searching on Google. Google says, ''Only non-anonymized query strings that returned your site are shown''.

Anonymized keywords are not shown to protect the privacy of the users.

Content marketers do keyword research as it is important for SEO. GSC enables you to know the exact queries that users type in Google search before reaching your website.

That's a great job! Knowing what users are searching for helps to optimize your content.

With GSC, you can group and filter data by Queries.

This section will help you know the top-ranking keywords, the number of impressions and clicks per keyword, the CTR, and the average position of each keyword. 

You can see the top-ranking keywords and the important metrics corresponding to each keyword. 




Performance metrics with keywords Group


For filtering by Queries, click on the ''+New'' tab on the top and select the ''Query'' from the drop-down menu. Enter a keyword you want to filter.


Filtering data by Queries in GSC



How to filter which keyword gets the highest or lowest CTR?

Just click on the ''CTR'' at the top of the table to see the click-through associated with keywords in descending order. 

Click again to get them in ascending order (lower to higher CTR).

Similarly, you can sort keywords by impressions, clicks, and positions.

*** Remember to select the metrics to get the report. The screenshot shows all the metrics (click, impression, CTR, position) are selected.

In the same way, you can filter other dimensions such as Pages, Countries, and devices.


Pages:

If you want to know what pages performing best or worst, select the "pages" tab. 

Grouping data by pages let you get a list of URLs of your site. You can identify page-wise clicks, impressions, CTR, and position).

The grouping and filtering process is similar to queries. Just change your tab from queries to Pages.


GSC performance report filter by pages



Filter which page generates the highest Clicks, Impressions, CTR, or position by clicking on the tab as described in the Queries section.

Countries:

If your site drives traffic from different geographical locations, this section is useful to you. The ''Countries'' tab provides you performance data per country. Analyzing this report helps track the metrics for your target locations.

Grouping the data per country is similar to queries and pages. Select the ''Countries'' to see per country overview of each metric.

Devices:

Know, compare and analyze rankings on different devices like desktop, mobile, and tablet. Mobile is the future of searches. It is important to know if your site is ranking well on mobile. 

Compare the rankings between desktop and mobile devices. Click on the ''Devices'' tab to get the performance report per device.

Search Appearance:

Search appearance is related to structured data and AMP. You can use this section to get the clicks, impressions, and other metrics of rich results, web light results, etc. To get an overview of different metrics, select the ''Search appearance'' tab.



2. URL Inspection Report 

Inspect if Google has indexed your pages. URL is on Google means it has been indexed by Google. To inspect a page copy and paste the exact URL of that page on the search box.




Indexed page on GSC

Click on the ''View crawled Page'' to get more information, like when Google last crawled your page, how it was crawled, and how your page looked when it was crawled by Google.


If the URL is not on Google, You can test the live URL and request indexing. 

URL inspection report-techazu


However, if your daily quota exceeds, request the next day.

When you Update Blog posts to keep them fresh, you need to re-index. You can request Google to re-index your updated pages.

Backlinko revealed updating or relaunching an existing blog post gets 260.7 % more traffic in 2 weeks.



3. Index Coverage Report 

Every site owner wants Google to index all the pages of their website. But you Google sometimes exclude certain page for some reasons.

How do you know if all pages are indexed by Google?

The straightforward answer is to get it from Index Coverage Report (ICR). You will find ICR on the left menu of the new version of GSC. 

It is an alternative to the ''Index Status Report'' of the old version with more insights.

Index Coverage report shows the number of indexed pages, excluded pages, errors, and warnings. 



Index coverage report of GSC


A Page with an error is not indexable, and a page with warnings is indexable after fixing the issues.

Excluded pages are the alternative pages of the canonical versions, which means duplicate content. Googlebot discovered the canonical pages so the alternate pages are excluded from indexing. 





4. Sitemap 

Although submission of a site map is not compulsory, it helps Google to discover your pages easily. A sitemap works like a road map of your web resources.

You can add a sitemap and check if the submission is correct. Let Google know where your sitemap is located.

Sitemap submission report in GSC






Discovered URL in GSC

You'll get information about pages that are discovered but not indexed and crawled but not indexed. Click on ''See Index Coverage''(Right of the second screenshot).



5. Page Experience 

Page experience report is the new feature of GSC. This new report combines different Page Experience Signals with the existing metrics of Core Web Vitals. Page Experience is the new ranking factor that Google is going to roll out soon.


6. Mobile Usability 

Fixing the mobile usability error of your site is crucial as most people use mobile devices while they search their queries on the internet. 

Mobile SEO has become important as the ''mobile-friendliness'' of your site is one of the important Google ranking factors.


Mobile usability in GSC



The common types of errors include-

  • Text too small to read
  • Clickable elements too close together
  • Content is wider than the mobile screen
  • Use of incompatible plugins
  • Viewport not set to ''device-width''.
I'd recommend you use GSC, along with Mobile-Friendly Test, to detect the problems of mobile usability of your site.

7. Security & Manual Actions 

Selecting this tab you can see if Google sends any notification about the security issues or any manual action is needed.

8. Web Tools

Web Tools Report deals with the following:
  • Ad Experience Report.
  • Abusive Experiences.
  • Testing Tools (Structured data testing tool, Structured data mark-up helper, Email mark-up tester.
  • Other Resources.
Other Resources include:
  • Google My Business
  • Page speed Insights
  • Google Domain
  • Webmaster Academy
  • Google Ads
  • Google Analytics.

9. Links 

Find internal and external links to your site by just clicking on the ''Link'' tab on the left menu of GSC. You can identify what pages are linked most.

You can identify the top linking sites with GSC, how many links are pointing to your site from other sites, and the most used ''anchor text''. 

All information and reports are important to improve SEO.

Click on ''More'' to expand your reports for deeper analysis.


Internal &external link in GSC


How to Export Reports

Apart from viewing and analyzing your data, you can export performance reports of each analysis.

On the top right corner, you'll see the ''Export '' button with a download icon. Hit the button and select the format (Google Sheet, Excel, or CSV).

These are the major areas of Google Search Console you can use for monitoring the performance of your site. 

If you know how to use GSC properly, you can do most of the website audit with it.


Conclusion

Google Search Console is a great tool, and its Performance reports provide you the best insight into the real performance of your website. 

With the help of this incredible tool, you'd find ways to improve your content that can increase pageviews. Leverage GSC to reach the top of SERP. 


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